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Why telling a story can help you close more sales

Selling Essentials RapidLearning Center

Then the researchers used a series of questions to measure, first, the degree to which the audience was “transported” – mentally drawn in – by the stories, and second, how much the stories influenced their beliefs. Zak ran a series of experiments where participants watched two kinds of video clips. The son, we learn, is seriously ill.

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How Business Search Behavior has Shifted During the Coronavirus

Zoominfo

Risk Management with Vendors The same study from the Institute of Supply Chain Management found nearly 16% of respondents already had changed revenue projections because of the aforementioned logistics issues. Related Coronavirus Posts: Working-from-Home Tips for Sales & Marketing Zoom Becomes Video Conferencing Leader During COVID-19.

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Are You Current On AI Transformation Fundamentals in Business Strategy?

Smooth Sale

For the skeptics, consider how far society has come from transportation, initially being horse and buggy, to Model T cars, sports-oriented models, and now electric vehicles. ’ Formal studies in school are only the beginning. Today’s insights are provided to help you achieve the Smooth Sale! Continue Learning!

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Sales of VR and AR devices will reach $1.8 Through the use of a virtual reality headset or other equipment, users are transported into a simulated world they can control and interact with. But, studies show that 50% of B2B buyers are more likely to make a purchase if they connect emotionally to the brand ( source ).

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How to use sales enablement and readiness tools for an effective SKO

BrainShark

When used regularly, sales enablement and readiness platforms increase your sales team’s skill, performance, and revenue. They also make a huge impact on the effectiveness of sales kickoff events, which are basically intensive, multi-day sales training sessions (with a bit of celebration thrown in). Brainshark Coaching.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

You can read more about the specific SAP branding efforts through a Columbia Business School case study. For an emerging brand, marketers must provide air cover for sales reps to gain traction. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand. Establish Trust.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

It’s a driving factor for how the world gets work done and where future sales potential lies. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely.