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Stop Nurturing Me!

Partners in Excellence

Nurturing” has become the big buzzword of content marketing. Everyone is trying to nurture their prospects and customer. Theoretically nurturing programs are supposed to be informative, relevant. Ideally, nurturing programs are constructed to provide helpful information just when the customer is seeking that help.

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Bernadette McClelland

So this was the perfect time that led me to embrace Dan Kennedy’s powerful concept of ‘Who Not How’, a philosophy that has since become a cornerstone of my success and one I share with my clients and colleagues. But in the USA, without an established network, my old approach wasn’t going to cut it. Who's your Who?

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Relationships Always Rule [Q4 Referral Selling Roundup]

No More Cold Calling

That’s why it’s important to nurture those relationships year-round, year in and year out. They not only help me build my pipeline, but I love working with them. That’s what a client asked me a couple years ago, and I was baffled by his revelation. What happened to me is what happens to so many sales teams.

Referrals 194
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Don’t Let This Bad Sales Behavior Derail You [Q3 Referral Selling Roundup]

No More Cold Calling

You don’t know me, don’t care about me, and that’s just a throw-away line, anyway.). You’ve heard me say before, and I’ll say it again: “You can automate technology, but you can’t automate relationships.” What tech tools will help me generate hot leads and land new clients? They often begin, “I hope you’re doing well.”

Referrals 316
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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status. We didn’t stop.

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5 Ways You Can Leverage Sales Leadership to Close the Sales Gap

Steven Rosen

Assuming your salespeople are selling virtually, nothing is stopping you from joining them on a sales call or multiple sales calls. 7 Steps to Nurturing A Winning Mindset. By nurturing a winning mindset and teaching your salespeople to do the same, you will have a higher level of engagement, motivation and help close the sales gap.

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

He told me he “got it.” NURTURE: Are you getting maximum return on marketing programs? Lead nurture programs done well triples your B2B sales lead generation marketing ROI. See this article for details on how this underutilized marketing activity—lead nurturing—can increase your lead rate from 5% to 15%.