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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

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When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand. Take Twitter, for instance. Chances are you can reach your ideal B2B customers — including influencers and decision-makers — on Twitter. That’s where your inbound email and social media marketing come in.

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PowerViews with Koka Sexton: How to Leverage Social Media

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Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Click to start video at this point — Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Twitter: @kokasexton. Have you written a new blog post? Stay Tuned.'

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Do Your Leads Suck?

No More Cold Calling

Someone who’s downloaded a white paper is not a qualified lead, nor is someone who’s viewed a demo. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook. We have to change how we talk about sales leads so that we’re looking for the right customers in the right places. You Call That a Lead?

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

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A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. Connect with Paul on Twitter: @pgillin. Connect with Allan on Twitter: @allanschoenberg By Dan McDade.'

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Small Business, Big Impact: Top Digital Marketing Strategies for Explosive Growth

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By promoting your content and interacting with local audiences on platforms such as Facebook, Twitter, Instagram, and LinkedIn, you can funnel more traffic to your website. Platforms like Facebook, Instagram, LinkedIn, and Twitter allow you to share updates, showcase customer testimonials, and engage with prospects on a more personal level.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

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E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. Nurture material. Social media. Email blast.