Nutshell

JULY 22, 2020

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Well, here’s another important term for you to memorize: the marketing flywheel.

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

The Sales Hunter

JANUARY 30, 2012

It was 2001, and I had just left a position in college administration for a brand-new career in commercial real estate. Use it at networking events, in newsletter articles, in public speaking, when dealing with the press and in your social media postings.

Motivation 155

Motivation Real Estate Hiring Construction 155

Cincom Smart Selling

JULY 25, 2017

This vehicle was brought to market in 2001. Word of mouth aided by social media such as it was, helped spread the word about the repellent properties of this bath oil. Florsheim Imperials are wonderful shoes. But, in a world without feet, you are not going to get rich selling them. Consider the Chrysler PT Cruiser.

Buyer 59

Buyer Promotion Collateral Social Media 59

Cincom Smart Selling

JULY 25, 2017

This vehicle was brought to market in 2001. Word of mouth aided by social media such as it was, helped spread the word about the repellent properties of this bath oil. Florsheim Imperials are wonderful shoes. But, in a world without feet, you are not going to get rich selling them. Consider the Chrysler PT Cruiser.

Buyer 59

Buyer Promotion Collateral Social Media 59

The ROI Guy

JULY 11, 2011

Since the bursting of the technology bubble in 2001, and reinforced by the Great Recession, CFOs have gained more organizational control over IT departments and decision making, driving more frugal / economic-focused IT purchase decisions – a condition we have coined Frugalnomics.

Marketing 89

Marketing ROI Proposal Survey 89

The ROI Guy

JANUARY 20, 2011

The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. Updated Alinean Social Media ROI Calculator - New. ▼ January (10) Is The End of the Social Media Story Already Writt. Latest Research.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

DECEMBER 23, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

DECEMBER 9, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Media B2B 40

Score More Sales

APRIL 6, 2011

Feel Like a Social Media Toddler? Are you a little wobbly with your social media strategy? The business owner just now getting into her first social media experience – but has years of writing background is most likely to do better than the biz owner with very little writing background. Consulting.

Social Media 158

Social Media Lead Rank Lead Scoring Media 158

The ROI Guy

JULY 15, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JANUARY 25, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

MAY 6, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Social Media have an ROI? Latest Research.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

OCTOBER 22, 2010

Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

JANUARY 17, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Hyper-Connected Selling

JULY 16, 2013

It’s a graphical representation of what Dan Pink was writing about when he wrote Free Agent Nation back in 2001. It’s no longer predicated on what position I have or what company I work for.

Networking 45

Networking LinkedIn Call-back ACT 45

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 10, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Analysis Microsoft 40

Score More Sales

APRIL 24, 2010

How Do You Manage Social Media and Projects? Whether you are a small business owner or in management or an individual contributor, chances are you are going crazy managing (or trying to manage) many social media accounts. Miles wondered if I turn away from any social media or participation in certain groups or sites.

Social Media 120

Social Media Lead Rank Lead Scoring Media 120

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

Microsoft 40

Microsoft ROI Licensing Social Media 40

Zoominfo

JUNE 10, 2019

In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Socially competent: . Influencers must have a deep understanding of social media.

Influencer 222

Influencer B2B Marketing Social Media 222

The ROI Guy

NOVEMBER 4, 2010

From these survey results, increased spending on content marketing for corporate web sites and social media would seem to help drive more / faster buying decisions. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

NOVEMBER 8, 2006

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Benefit Oracle 40

The ROI Guy

SEPTEMBER 4, 2007

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Comparison Networking 40

The ROI Guy

OCTOBER 11, 2010

We have seen this same issue occur in IT spending over the past decade, where IT spending lagged significantly behind revenue growth following the bursting of the technology bubble in 2001, and are wondering if the same will now be true of marketing budgets going forward?

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 8, 2006

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

The ROI Guy

DECEMBER 14, 2005

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Score More Sales

OCTOBER 3, 2010

It is very exciting to know that in 11 days I’ll be at Blogworld and Social Media Business Summit in Vegas. Currently combing through the many sessions, I’m as focused as ever to see best practices on how small and medium sized businesses can grow revenues through social media.

Lead Rank 120

Lead Rank Lead Scoring Social Media Top of Funnel 120

Score More Sales

MARCH 24, 2011

I first saw Gary Vaynerchuk in person in the college town of Bellingham, WA, where a couple hundred people showed up (in the town’s nicest old theater) to learn more about social media, and this guy known as GaryVee on Twitter. Next post: Feel Like a Social Media Toddler? © Score More Sales 2001 - 2012.

Lead Rank 131

Lead Rank Lead Scoring Social Media Media 131

Score More Sales

APRIL 24, 2010

Anne-Marie stopped using conventional media and switched to social media which grew her business 40% in one year. They built their word-of-mouth almost entirely through social media and passionate champions. Previous post: How Do You Manage Social Media and Projects?

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

Score More Sales

JULY 20, 2011

. __ You don’t have a list of strategic partners who can refer others on to you. __ You hate even thinking about the fact that you have to “sell” your products and services. __ You got started with social media but you see no payoff converting your time into dollars. © Score More Sales 2001 - 2012.

Benefit 229

Benefit Lead Rank Lead Scoring Strategy 229

Score More Sales

DECEMBER 16, 2011

It will be interesting to see what shapes up and how market share leaders in CRM as well as up-and-comers solve the ongoing big issues around CRM implementation, adoption and usage – and get systems in place to really help businesses analyze, tie in with social, and allow better opportunities for sellers. Anyways, thanks for sharing!

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

Hubspot Sales

JUNE 26, 2019

Daniel Ek, CEO of Spotify, recognized that many of the necessary pieces for product-market fit were already in place when music-sharing platform Napster collapsed in 2001 following allegations of copyright infringement. Your company replicates the great experience for the new users.

Industry 102

Industry Marketing How To Face-to-face 102

Score More Sales

OCTOBER 20, 2011

The minute I saw the email from Social Expert Mari Smith I knew it. The second I clicked through to one of the newly-launched Social Media Mags it hit me like a brick: publishing will never be the same again, and selling /marketing /brand building will be changing even more. © Score More Sales 2001 - 2012.

Lead Rank 148

Lead Rank Lead Scoring Top of Funnel Social Media 148

Score More Sales

AUGUST 11, 2011

Explore social tools, and – create a plan. Social media is all about having two-way conversations, one person at a time. © Score More Sales 2001 - 2012. Next time you visit a bricks-and-mortar retailer, or restaurant, see who is excited and enthused to see you and your dollars, and who is not.

Lead Rank 258

Lead Rank Lead Scoring Top of Funnel Referrals 258

Score More Sales

JUNE 6, 2010

I’m next off to Las Vegas on June 22 , where I hope to meet up with Chris Voss, the social media machine. His creates incredible amounts of helpful and great content about social media. © Score More Sales 2001 - 2012. I want to know if he is a real person or four (or more).

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120