Zoominfo

DECEMBER 5, 2018

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage. In a recent blog post, we offered some tips on using Reddit to conduct market research.

B2B 157

B2B Advertising Advertising Promotion 157

Hubspot Sales

FEBRUARY 23, 2018

How to perform market research and select your target audience. Originally held in 2005, this one-week program from MIT’s Sloan School of Management is now partially available online. It tackles the A to Z process of starting a business -- from launching and team building all the way to marketing and evangelizing your product.

Course 143

Course Training Analysis Exercises 143

Sales and Marketing Management

NOVEMBER 22, 2017

Researchers across the world have used the same approach with other groups to replicate the results. Tim Houlihan is an evangelist of applied behavioral economics with more than 25 years of experience in product development, training, sales leadership and marketing strategy. Center for Decision Research, University of Chicago, 2008.

Motivation 191

Motivation Incentives Incentive Lead Rank 191

Appbuddy

OCTOBER 29, 2021

At first, email was only used by an exclusive group of university researchers, government employees, and members of the military within the U.S. In 1978, Gary Thuerk accidentally sent the first mass email marketing campaign to 393 addresses to announce the launch of new computers. Our Sender Score reputation services launched in 2006.

Lead Rank 52

Lead Rank Lead Scoring Channels Call-back 52

Sales Training Connection

JULY 8, 2013

nearly doubled to 100,000 between 1996 and 2005 even though the number of practicing physicians rose by just 26%. Pharma sales. Pharma sales reps in the U.S. If you observed the world of Pharma sales in a rear view mirror, growth was the name of the game. Today, Pharma sales forces are being downsized. The Wall St.

Pharmaceuticals 98

Pharmaceuticals Health Care Face-to-face Journal 98

Sales and Marketing Management

FEBRUARY 26, 2019

Author: Paul Nolan An executive at a Fortune 1,000 company recently kicked off a summit for several hundred of the company’s content strategists, project managers and digital marketers with a story about an experience he had only days before at his neighborhood Starbucks. Craving engagement. And these numbers were up from past Gallup surveys.

Insurance 120

Insurance Insurance Commission Lead Rank 120

SalesforLife

MAY 13, 2019

In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. 2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. My evolution since 2000 looked like this.

Policies 73

Policies ACT Hiring Face-to-face 73

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? percent of revenue on marketing.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Your Sales & Marketing Ready to Do Business with F. Latest Research.

Social Media 45

Social Media ROI Media B2B 45

The ROI Guy

FEBRUARY 14, 2011

As financial due diligence is a requirement, each marketing investment comes under more scrutiny for ROI measures, and understanding the true bottom-line impact of social media marketing becomes a requirement. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

NOVEMBER 8, 2006

Two of the leading choices are Microsoft SQL 2005 and Oracle Database 10g. The results of the survey can be found at: [link] The results revealed that, overall, Microsoft SQL Server 2005 required significantly less effort to install and maintain than Oracle Database 10g. for Microsoft SQL Server 2005. per user versus $18.05

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

DECEMBER 23, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Your Sales & Marketing Ready to Do Business with F. Latest Research. They do if they are.

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

JULY 15, 2009

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Your Sales & Marketing Ready to Do Business with F. Latest Research. They do if they are.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 10, 2011

Research on what drives IT purchase decisions indicates that decisions are currently made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). The news is good for worn down IT managers and IT sales professionals and marketers.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

DiscoverOrg Sales

MAY 26, 2017

In 2005, just two years after DiscoverOrg was launched, a client contacted us with a request: “We love what you do in midmarket and enterprise companies, but need support for our small-business and start-up efforts, too. Startup and small-business data is very hard to research. We hired and trained a research team.

Small Business 145

Small Business Small Business Outsourcing Services Decision Maker 145

The ROI Guy

FEBRUARY 4, 2009

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Your Sales & Marketing Ready to Do Business with F. Latest Research. They do if they are.

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

Sales Overdrive

JULY 15, 2011

One very popular study and some great insights are found in the findings of the CAPS Research and A.T. The research indicates that Outsourcing is generally used broadly across many activities but not very deeply. Bear with me while we look at this very important question in a bit different way. Outsourcing – Looking Back.

Outsourcing Services 20

Outsourcing Services Sales Outsourcing Hiring Study 20

The ROI Guy

SEPTEMBER 4, 2007

For a personal quantification as to the potential value of server virtualization, visit: [link] [1] Anthes, Gary, “Data Centers Get a Makeover&# , Computerworld news article, published November 1, 2005. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

ROI 40

ROI Social Media Comparison Networking 40

The ROI Guy

FEBRUARY 4, 2009

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Your Sales & Marketing Ready to Do Business with F. Latest Research. They do if they are.

Microsoft 40

Microsoft ROI Licensing Social Media 40

The ROI Guy

NOVEMBER 8, 2006

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Your Sales & Marketing Ready to Do Business with F. Latest Research. They do if they are.

ROI 40

ROI Social Media Benefit Oracle 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives. Latest Research.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Close.io

FEBRUARY 6, 2020

Reason #1: Your market is already too saturated and competitive. This ain’t 2005. Pick any remotely-commercial market and there’s already millions of pieces of content on it. Because marketers that put in 10x effort get like 100x the results. Content marketing fails when it’s, well, not done well. They need less.

Lead Rank 101

Lead Rank Lead Scoring Distribution Scale 101

The ROI Guy

DECEMBER 15, 2005

According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in a pilot, and 36% have committed to one or more solutions. In 2004, while most IT spending was flat, the BI market grew 11% to reach $4.3 One in 10 isn't doing anything and 12% are monitoring the situation.

ROI 40

ROI SCM Distribution Analytics 40

The ROI Guy

NOVEMBER 8, 2006

Many organizations that produce, distribute, handle or sell goods are researching what RFID can do to improve operating efficiency, reduce business risk and drive additional revenue opportunities. AMR research of Boston, suggests item-level RFID tagging can yield significant benefits today if managed correctly.

ROI 40

ROI Retail Distribution Scale 40

Hubspot Sales

JUNE 27, 2018

This gives marketers an accurate and robust solution for reaching their target customers with confidence and relevance. People might have been willing to let this in 2005 when the average volume of email received was a fraction of what it is now, but few people would bother to read this today. Would love to explore opportunities.

Prospecting 110

Prospecting Scale Ideal Customer Profile Benefit 110

Sales Hacker Training

DECEMBER 8, 2020

If you missed episode 137, check it out here: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman. It’s all about understanding when people are in market versus in funnel. The challenge with all of this was, I was at university from 2005 to 2008, and we all know what happened in 2008.

Hiring 119

Hiring Top of Funnel Scale Banking 119

Hubspot Sales

JULY 25, 2019

From nearly zero programs in 2005 to almost 200 in 2015 (and even more in the last few years), the number of startup accelerators in the U.S. Accelerators benefit businesses who know who they’re selling to and are willing to conduct extensive research to deepen those customer profiles. Would you be willing to relocate? Office space.

Lead Rank 95

Lead Rank Networking Education Ideal Customer Profile 95

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. Disruptive alternatives, changing the landscapes of our traditional markets and competition arise every day.

Face-to-face 50

Face-to-face Networking ACT Ideal Customer Profile 50