The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

Social Media 45

Social Media ROI Media B2B 45

The ROI Guy

APRIL 14, 2010

At Gartner's Business Intelligence Summit 2010, IT Executives indicate that they're struggling to prove the ROI of BI to the business. BI managers are finding it difficult to quantify bottom-line impact, and as a result, are not able to get business leaders on board to support additional analytics and reporting projects.

Vendor 40

Vendor ROI Survey Analytics 40

Close.io

DECEMBER 10, 2018

Sales prospecting is the process of searching for prospective customers or clients from your pool of leads, with the goal of identifying qualified potential buyers that can move through your sales process and convert into paying customers for your business. Bonus: 7 game-changing sales prospecting tools you need (today).

Lead Rank 131

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 131

The ROI Guy

JUNE 22, 2010

Experts discussed the strategic rise of the CMO, digital marketing and the rise of on-line spending, and advancements from technologies such as search, online video, social media, and analytics. The bad news, is that in a world of information overload, these white papers are getting lost and are not deemed relevant to today's frugal buyer.

Case Study 40

Case Study Marketing Buying Cycle Ideal Customer Profile 40

Artesian Solutions

MAY 10, 2018

With the rise of artificial intelligence – predictive analytics, machine learning and natural language processing , the ability to differentiate by solving problems has never been more optimised. Using predictive analytics to map sentiments and behaviours. Creating models of customer buying behaviour.

Marketing 40

Marketing Lead Rank Competition How To 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Close.io

DECEMBER 10, 2018

Sales prospecting is the process of searching for prospective customers or clients from your pool of leads, with the goal of identifying qualified potential buyers that can move through your sales process and convert into paying customers for your business. Bonus: 7 game-changing sales prospecting tools you need (today).

Lead Rank 80

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 80

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

SalesLoft

SEPTEMBER 27, 2023

Where are the real stories of account executives and account managers who are actually using the AI-based tools their companies are touting? You want to know if AI is actually making a difference on meetings booked, deals closed, and your conversations with buyers. This is frustrating as a seller. Insert Salesloft Rhythm.

Examples 52

Examples Lead Rank Lead Scoring Intent Signal 52

OnePageCRM

MARCH 8, 2017

measure the traffic to your offer and the conversion rate (Google Analytics). Let’s imagine some data from 100 potential customers: We can see that the price is elastic : lower prices result in more buyers. Economics assumes that buyers and sellers always act in their own best interests. lower the price. repeat 4 & 5.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

measure the traffic to your offer and the conversion rate (Google Analytics). Let’s imagine some data from 100 potential customers: We can see that the price is elastic : lower prices result in more buyers. Economics assumes that buyers and sellers always act in their own best interests. lower the price. repeat 4 & 5.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Gong.io

NOVEMBER 11, 2019

Since its launch in 2010, the company has grown from its five original founders to over 550 employees and nine offices around the world. You know, selling today, the buyers have become more complex. 70% of the buyer’s journey is done before the sales rep shows up. Data Breakout—Adapting to the New Buyer’s Journey.

Film 48

Film Hiring Buyer Persona Revenue 48

Hubspot Sales

FEBRUARY 7, 2018

Since 2010, the number of businesses bringing on board SDRs with less than one year of experience has increased four times. How to know if this job is right for you: Employers usually look to more experienced salespeople for outside sales roles, since you’ll normally be meeting buyers on your own. Outside Salesperson.

Hiring 135

Hiring Salary Engineering Compensation 135

LeadFuze

AUGUST 5, 2021

Unbiased, detailed content for both buyers and sellers from a range of informed authors. Powerful Virtual Sales Conversations: Preparing Buyers Before the Conversation. “ If you’re looking to sell more in less time, this blog is full of fresh strategies to help you get more business with today’s busy buyers. Sales Hacker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98