Artesian Solutions
JUNE 8, 2018
Knowing me, Knowing you – The science of understanding buyer personas. The key to any successful sales strategy starts with understanding your buyer. B2B selling in 2018 is as much about building insight into the personality of your buyer as it is about insight into their business/market. Defining Buyer Personas.
Hubspot Sales
DECEMBER 13, 2022
The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. In fact, a recent PYMNTS study found that 67% of B2B buyers report having switched to purchasing from vendors that offer a “more consumer-like” experience. I know that shift can feel daunting.
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Sales and Marketing Management
SEPTEMBER 23, 2019
In the five years between 2010 and 2015, the number of inside sales reps doubled. Expect analytical, sales forecasting and productivity tools all to become more powerful and sophisticated with artificial intelligence (AI). Given these forces, here’s what we anticipate. Increasing demand for skilled inside sales reps.
Adaptive Business Services
MARCH 23, 2022
I started my first marketing blog in 2005, then sold it in 2010 and started the Webbiquity blog. I look at a lot of analytical metrics: website traffic from social media, follower growth, engagement on LinkedIn and Twitter. How do you manage to stand out from the noise? There’s a lot to be said for persistence. So, Mailchimp.
CloserIQ
OCTOBER 10, 2018
CarGurus is an online automobile marketplace that helps connect buyers with the best deals on new and used cars. Panorama Education is a data analytics provider for K-12 school districts, seeking to improve education through comprehensive surveys and analytics. Founded 2010. Founded 2010. Founded 2010.
Highspot
JUNE 24, 2022
Recent events have put salespeople through a gauntlet of virtual selling, buyers who don’t want to talk to them, and the death of traditional wine-and-dine tactics. When my co-founders and I drew the first Highspot prototype back in 2010, we believed that one day sales enablement would become the next must-have category.
Igniting Sales Transformation
JULY 18, 2018
In their Growing Buyer Seller Gap report , CSO Insights notes that only 53% of salespeople are meeting or exceeding their sales quotas. One big reason this is happening is that there is a huge gap – or disconnect – between what buyers want and expect from salespeople. That’s not good news. www.konposit.com.
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