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The Pipeline ? Prospecting With E-Mail

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Prospecting With E-Mail. Last week we looked at means of leveraging voice mail in prospecting. August 2011. April 2011. March 2011. February 2011.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. 92% of B2B customers watch videos online ( source ).

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The Pipeline ? 5 Ways to Boost Your Email Prospecting Response.

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. 5 Ways to Boost Your Email Prospecting Response Rate. Prospecting via email can be wildly rewarding, or incredibly frustrating. August 2011.

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The Pipeline ? 7 Must-Have Lead Nurturing Recipes for B2B.

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. 7 Must-Have Lead Nurturing Recipes for B2B Marketers. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. October 2009.

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The Pipeline ? 3 R's of Prospecting Success

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. 3 R’s of Prospecting Success. Set a schedule to call all the prospects that went to no decision over the last 12 months. Prospecting.

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B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

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How to Craft a Winning B2B Sales Strategy

Pipeliner

In fact, there are entire companies that use this as their primary marketing channel. What is surprising is that many B2B companies rely on cold outreach prospecting, just as if they were a door-to-door sales company! Pitch Warm Prospects. Door-to-door sales is largely seen as an outdated marketing strategy.

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