Sales and Marketing Management

MARCH 4, 2018

Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. My company has experienced virtually no turnover among customer-contact employees.

Customer Service 286

Customer Service Retention Hiring Account 286

Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233

Media Direct Mail netFactor Trade Show 233

Hubspot Sales

MARCH 20, 2020

High-revenue growth companies are seeing the payoff; 54% of high-performing companies are using sales coaching more than in the past, and 60% use sales coaching as an integrated part of a sales training program. Here are the top five outcomes they experienced for their companies and their teams. A survey of 330 U.S.

Sales Coaching 106

Sales Coaching Research Coaching Sales Methodology 106

Pointclear

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. In case you are not familiar with this new way to buy prospecting data, let me provide some background.

Resources 160

Resources Marketing B2B Study 160

Hubspot Sales

AUGUST 25, 2018

A quick Google search or skim through your favorite sales blogs will show article upon article about how to hire the perfect reps, increase customer retention, and write the perfect sales job description -- for good reason. In 2010 -- a mere eight years ago -- 44% of respondents reported an average sales tenure of more than three years.

Hiring 111

Hiring Churn Survey Promotion 111

Anthony Cole Training

JUNE 22, 2011

Dont miss "5 Ways That Managers Can Impact Sales This Year in the May-June 2010 SalesforceXP magazine! Prospecting (25). qualifying prospects (13). qualifying sales prospects (10). sales prospecting (34). These two metrics alone are FIRST for this company. Sales and a Fish Story. Motivational (8).

Hiring 136

Hiring Ideal Customer Profile Webinar Metrics eBook 136

Igniting Sales Transformation

JULY 18, 2018

The importance of building and maintaining strong business relationships with prospects and customers is talked about often, and from my perspective this is an area of opportunity for salespeople, given how competitive it can be in selling today. She has also worked with the small & medium business market as well as with start-ups.

Microsoft 48

Microsoft Customer Hiring Oracle 48