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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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How Younger Generations are Disrupting B2B Buying

Zoominfo

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

B2B 130
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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

Marketing 160
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PowerViews with Dave Munn: The Transformed Marketing Organization

Pointclear

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

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Social Selling - The New Door Opener

SBI Growth

A lot was written in 2012 regarding the change in buyer behavior. As a sales rep, you can’t rely solely on Marketing to develop your presence. These accounts are the foundation of your campaign. And once that brand extends across multiple social media channels, the floodgates will open. With that change came concern.

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How B2B Buyers Search for Tech Solutions

Tenfold

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. This share spans across a variety of channels. Business websites lead at 84.3

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Free Trials Are Nice, But You’ll Be Broke Without Customers – Here’s 8 Ways To Convert Them.

Sales Hacker

Free trials are a great marketing tactic. Depends on your conversion model: A Totango study in 2012 found an average of 50% when a credit card was required for the free trial, but only 15% when a credit card wasn’t necessary. And an email campaign can make it happen. Your drip campaigns shouldn’t be about just one thing.

Lead Rank 103