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How to Gain Attention on Instagram and Boost Your Business Presence

Sales and Marketing Management

Issue Date: 2015-12-02. Teaser: Instagram has rapidly become one of the best social media marketing channels for businesses that wish to launch their digital marketing campaigns and build an engaged audience around their brand. Author: Josh MacDonald. Here are some tips on making Instagram work for your company. read more

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Three Key Metrics for Your 2015 Selling Effectiveness

The ROI Guy

Advice: Sales reps need to be empowered to engage all stakeholders no matter what the “Point of Value” or where they are in the decision making process. 2) Training Effectiveness: In the US, companies will spend more than $5B on sales training last year (SPI). Advice: Training by itself is not enough to achieve effectiveness.

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6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing Management

Issue Date: 2015-07-22. Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. When you exploring our digital roots, it becomes apparent why digitial marketers and social media managers are so important. Author: Tuan Nguyen.

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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Marketing/Sales Integration.

Fashion 89
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Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape. So how do you end up in the winnder’s circle? -

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How CRM Lost It’s Social … and How It Gets It Back!

Adaptive Business Services

As far back as 2010 (maybe even earlier), I was writing quite a bit about how CRM was not addressing the fact that people were now connecting, conversing, and developing relationships on the new social channels. Take a look at Sales Navigator. I was lamenting more than writing. Jon showed it to me and I was blown away.

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Sales Today Is Truly a Balancing Act

Increase Sales

This morning I received some sales research about customer trends in the financial industry. Source Nielsen 2015 Financial Channel Track) One out of three people still want that human touch. However, to have sustainable sales growth requires people who build relationships with other people. * * * * *.

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