article thumbnail

50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. Let’s get into it!

article thumbnail

6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here’s Why Your Mobile Ads Aren’t Converting

Connext Digital

Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. With the everyday noise online and advertisers fighting for peoples’ attention, mobile display ads now need to use creative tactics and novel methods to reach their campaign goals. Poor audience targeting.

article thumbnail

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Ad costs: Add up the cost of any paid social media advertisements or promoted posts you’ve spent money on. The post The B2B Marketer’s Guide to Measuring Social Media ROI appeared first on ZoomInfo Blog.

article thumbnail

6 Sales and Marketing Tips & Ideas to grow your Business

Tenfold

Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. People still love video advertising, for instance. Podcast listening increased by 23 percent between 2015 and 2016. Telephone calls, networking, and meetings are all part of the direct sales process.

article thumbnail

Here’s Why Your Mobile Ads Aren’t Converting

Connext Digital

Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. With the everyday noise online and advertisers fighting for peoples’ attention, mobile display ads now need to use creative tactics and novel methods to reach their campaign goals. Poor audience targeting.

article thumbnail

OpenSymmetry Named in the First-Ever Inc. Best Workplaces Awards

OpenSymmetry

The 2016 Inc. Winner of Advertising Age’s “The A-List” in January 2015, and the National Magazine Award for General Excellence in both 2014 and 2012. Best Workplaces Awards appeared first on OS Blog. Best Workplaces Awards assessed applicants on a collection of multiple choice, scaled, and open-ended items.

Scale 74