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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Incident response tools. Cyber-attack detection technologies. Cloud security software.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. However, it’s not impossible.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too.

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Fueling Sales: What Helps Top Companies Grow

Pipeliner

Microsoft’s Azure cloud computing platform proved a necessary tool for many other businesses, whereas Apple’s online sales skyrocketed to. According to a 2016 study by McKinsey, over half of the fastest growing companies look ahead by at least a year, with 10 percent of them looking three years or more into the future.

Company 98
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ZoomInfo’s 10 Most Popular Companies

Zoominfo

Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. Revenue: $280.5 Revenue: $43.2 Revenue: $51.9

Company 100
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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Systems/Processes/Tools. Sales Automation/Tools. Marketing Automation/Tools. Analytics/Big Data. Social Selling/Social Media. This is my prognostication, these will be the critical issues facing sales and marketing professionals in 2016. Sales Process/Methodology. Recruiting/Onboarding. Customer Engagement.

Fashion 89
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6 Predictions for Sales Software in 2017

SalesLoft

In the near future, more businesses will use analytical tools to combine customer data with unstructured communication, industry benchmarks, and artificial intelligence (read: algorithms). Social Media. 2016 saw continued growth for time spent on social media. Let’s take a closer look. Text Parsing.