article thumbnail

The Best Way to Apologize to Customers, Backed by Science

Corporate Visions

No matter how you phrase it, apologizing to your customers for a service failure is never easy. But it’s tricky to navigate such a sensitive conversation. If you don’t phrase an apology the right way, a lukewarm relationship with your customer will get very heated, very quickly. Download your free report.

Customer 107
article thumbnail

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Customer retention. Customer retention is tied closely to customer service. How many customers did you help? However, 14% of B2B companies still refuse to participate in social media initiatives. Give it time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Busting the myth! B2B social media marketing isn’t effective

Salesmate

If b2b businesses (I am in this category so I know it well…) continue to focus on creating content that their audience craves, just as b2c businesses do, and if they continue (the b2b businesses) to build relationships and create conversations, then there is really no reason they can’t be effective. Michelle Ebbin . Founder, JettProof.

article thumbnail

16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

Enabling your customers to use eWallet functionality, commonly known as mobile wallet, is no longer optional. While mobile wallet payments only accounted for $75 billion in 2016, they are projected to reach $500 billion by 2020. eCommerce subscription services gain traction. Actionable content is driving business.

Trends 145
article thumbnail

12 Key Benefits CRM Systems Provide to a Business

Hubspot Sales

This way, your team members will always maintain a clear idea of how to position outreach for each segment, increasing the probability of conversion. Begin thinking about how you can improve the perception of CRM software among your reps and implement a system to help you boost conversions and positively impact your bottom line.

System 114
article thumbnail

How to Build Relationships With Mobile-First Customers

SugarCRM

Editor’s note: the following is a guest blog post in collaboration with Tracy Blanchard, an experienced freelance writer and business blogger, who focuses on providing advice for small businesses, customer service teams, and sales departments. Why should businesses be marketing to mobile-first customers? Chat Conversations.

article thumbnail

Customer Engagement Strategies for Millennials

LeadBoxer

According to MediaPost , 48% of Millennials used online coupons in 2016. As everyone enjoys saving money, providing coupons can be a driving force for increasing conversion for your Millennial shoppers. According to The Future of Customer Engagement and Experience , personalized mobile messaging is what drives conversions.