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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. On the other hand, pipeline represents genuine prospects with a vested interest in your offerings. Efficiency Every MQL handed over to a sales representative requires a human review.

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Wells Fargo: The True Cost of “Unchecked Incentives”

OpenSymmetry

Impossible-to-reach quotas, a high-pressure sales environment, and a lack of transparency throughout Wells Fargo’s sales organization. Last month, Wells Fargo CEO Jon Stumpf faced the House Financial Services Committee on Capitol Hill, where congressmen questioned the sales practices at Wells Fargo.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Predictions for the impact of AI, the authors state, suggest a doubling of the economic growth of developed countries between 2017 and 2035, potentially adding $7.4 There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S. economy alone.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

This kind of content positions you as a thought leader in a given field or industry, does not contain a sales pitch, and should never mention your company or brand except as the source of the content. Companies use webinars to educate prospects, showcase their expertise and get leads. 4 Examples of Product-Agnostic Content.

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23 Sales Productivity Statistics to Inform Your Enablement Strategy in 2023

Mindtickle

In 2023, many sales organizations will focus on measuring and improving sales productivity. But first… What is sales productivity? Simply put, sales productivity is how efficient and effective your sales reps are at hitting a variety of revenue milestones and goals. Forrester’s 2021 B2B Buying Study ).

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Sales commission structures explained

PandaDoc

A sales process is crucial to any commercial organization looking to secure revenue and grow. However, since sales activities have been notoriously hard to measure in terms of performance, many business owners have adopted various commission structures to keep their sales reps motivated. Let’s dig in.

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Just Out! Our Top 20 Sales Tech Vendors to Follow at Dreamforce #DF17

SBI

Dreamforce 2017 is just around the corner. There are over 3,000 sessions scheduled—936 if you filter by role for sales operations or sales professional, and 179 if you filter by Marketing /ABM as a role. The other thing to keep in mind is that not every solution provider caters to marketing or sales.

Vendor 140