Lead411

MARCH 24, 2020

As companies look for ways to rapidly boost and increase the B2B pipeline for 2020, there are new adjustments that need to occur to ensure a healthy bottom line. Companies that invested in conference heavy sales and marketing are now allocating budgets toward online resources like outbound prospecting and virtual conferences.

Top of Funnel 69

Top of Funnel Funnel Pipeline B2B 69

Sales 2.0

JULY 28, 2020

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Once you have your ICPs mapped out, you can focus on building a stream of ready-to-buy prospects or marketing qualified leads. The overall goal is to stimulate prospects’ interest in your product or service. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Sales Hacker

MARCH 23, 2020

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. SiriusDecisions Summit 2020. DATE: May 4–6, 2020.

Conference 78

Conference Webinar Metrics Travel Industry 78

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Very few B2B companies have mastered the art of podcasting. Creativity isn’t a concept that can easily be put into words.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Highspot

OCTOBER 23, 2019

As the new year quickly approaches, it’s time for sales enablement practitioners to begin to research trends and strategize for 2020. In our quest to help enablement teams prepare for the coming new year, we’ve teamed up with SiriusDecisions to explore the key themes in their Sales Enablement Planning Assumptions Report for 2020.

Sales Enablement 74

Sales Enablement Hiring Webinar Metrics Trends 74

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 62

Webinar Metrics Account Based Marketing SalesForce Forecasting 62

Crunchbase

MARCH 16, 2020

In a recent webinar, I spoke with Mary Shea, PhD, principal analyst at Forrester Research, to discuss sales enablement trends and predictions. . First we discussed the key drivers of change she sees for the coming year: All B2B companies, no matter their size or digital maturity, will make sales enablement technology a priority in 2020.

Sales Enablement 89

Sales Enablement Webinar Metrics Strategy Collateral 89

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. 2019: LinkedIn’s #1 B2B Sales Expert to Follow. Sometimes called the “Copier Warrior,” Dale built a name for himself by prospecting with ultra-creative 1-1 videos, crumpled up pieces of paper, and a sword. This is a must-see if you do prospecting.

Webinar Metrics 103

Webinar Metrics Sales Up-Sell Objections 103

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Crunchbase

SEPTEMBER 14, 2021

The COVID-19 pandemic and 2020 was a year that shook the sales industry and forced nearly everyone to embrace new ways of generating leads and, more importantly, closing sales. The B2B digital inflection point: How sales have changed during COVID-19, MicKinsey & Company. What are buying signals? Sign up to a content offer.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

No More Cold Calling

OCTOBER 13, 2016

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. needs us more than ever.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Hubspot Sales

APRIL 10, 2020

Here are five ways to shift your sales strategy to adapt to buyer behavior in 2020. Video walkthroughs, visual case studies, screen shares and webinars are all great ways to communicate value before getting down to what your individual customer needs. When you’re in the right place at the right time, selling becomes a whole lot easier.

Buyer 130

Buyer Top of Funnel Ideal Customer Profile Inbound 130

Hubspot Sales

JUNE 23, 2020

In-person events became online webinars, and live demonstrations are now video conferencing sessions. Businesses are operating more consistently within the online world, using live chat and conferencing to connect with sales prospects. In 2020 we are seeing a demand for faster digital transformation.

Revenue 116

Revenue B2B Webinar Metrics How To 116

Showpad

APRIL 3, 2020

Find videos, advice from experts, on-demand webinars, blog content and FAQs. Prioritizing the needs of your customers and prospects is always important, but in the current environment, we need to have even more empathy and humanity in customer interactions. 20 Expert WFH Tips for Marketers in the Coronavirus (COVID-19) Outbreak.

Sales Enablement 52

Sales Enablement Face-to-face Commission Webinar Metrics 52

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. So it’s probably time to level up how your organization runs sales teams and integrates new B2B sales techniques into their repertoire. In the B2B space, LinkedIn is the obvious social channel of choice. No pressure. Value wedging.

Top of Funnel 52

Top of Funnel B2B Sales Qualified Lead Lead Rank 52

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others. Opportunity Management.

ROI 68

ROI Industry Chemicals SAP 68

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business. It’s not so much knowing about sales prospecting vs lead generation, as knowing how and when to prioritize one or the other.

Lead Generation 98

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 98

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Vendor Neutral

JULY 30, 2021

Join our free webinar to hear industry experts break down the evolving definition of RevOps, what it looks like today, and how to get the most out of this position when your teams aren’t always meeting face to face. Improving remote engagement experiences with prospects and customers. Our Panelists.

Top of Funnel 132

Top of Funnel Face-to-face Scale Webinar Metrics 132

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? The travel bans remain in place until the end of 2020, leaving aviation and tourism completely frozen. Make sure to change your face-to-face meetings into Skype or Zoom calls before your prospects start canceling appointments. Turn offline events into webinars.

B2B 134

B2B Tourism Face-to-face Skype 134

Crunchbase

MAY 14, 2020

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. Although she’s spent less than four years at SalesLoft, she has risen through the ranks at an impressive pace.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Zoominfo

MAY 20, 2021

You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

No More Cold Calling

OCTOBER 30, 2016

One million B2B sales jobs in the US will be lost to self-service eCommerce by 2020, according to Forrester’s report, “ The Death of the B2B Salesman.” 2020 is just a little more than three years away. These referral posts from October will help you get there: Think Robots Will Replace B2B Sales Reps? In 2015, 43.6

Referrals 120

Referrals Sales Qualified Lead Lead Generation Cold Calling 120

Hubspot Sales

JUNE 8, 2020

As a sales leader, you've probably wondered what impacts your prospects and potential customers. Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions.

Collateral 103

Collateral Case Study Retention Hubspot 103

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Hubspot Sales

MAY 25, 2020

No industry has been untouched, and for B2B salespeople it’s becoming increasingly difficult to connect with prospects. 95% of B2B sales and marketing professionals are already using LinkedIn to connect with potential prospects. For instance, in 2020 we have seen many areas implementing stay-at-home orders.

Face-to-face 106

Face-to-face Webinar Metrics Pivotal Scale 106

Sales Hacker

APRIL 14, 2020

We’ve all seen talk of the “new normal” floating around rapid-fire tweets, deep-dive B2B podcasts, and earnest LinkedIn posts. But, I’ve been thinking: I see only a handful of certainties shaking out for the remainder of 2020. And one of them is sales and marketing having to hit the proverbial pause button on B2B events.

Face-to-face 123

Face-to-face Lead Generation Lead Rank Lead Scoring 123

Nutshell

JANUARY 30, 2020

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Who’s attending webinars. If a prospect isn’t clicking anything, they might not be a solid lead. Who’s attending webinars.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

LeadBoxer

OCTOBER 18, 2020

If you aren’t reassessing your business plan and lead strategy tactics at least once a year, you’re missing out on opportunities to find new prospects. Cold Calling The Right Prospects You might hear people say cold calling is dead, but the fact of the matter is, in 2020 cold calling is still relevant.

Webinar Metrics 58

Webinar Metrics Lead Rank Lead Scoring Marketing Qualified Lead 58

eGrabber

MARCH 24, 2020

LinkedIn is the power house for B2B lead generation. Around 79% of the B2B marketers consider LinkedIn as a good source to generate B2B leads and build email marketing lists says, a recent LinkedIn statistics (2020). LinkedIn Groups – Goldmine for New B2B Business. How to scan groups that your prospects join?

Email Marketing 98

Email Marketing Groups LinkedIn Marketing 98

SBI

JANUARY 31, 2020

NEWTON, MA – JANUARY 31, 2020 TechTarget, Inc. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of IT Deal Alert Priority Engine TM Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory.

Engineering 74

Engineering Territories Opportunity Intent 74