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LinkedIn Ads VS Facebook Ads: Which is of Greater Worth for B2B?

SocialSellinator

If you're like me, you're always on the lookout for the most effective ways to reach your target audience and achieve your B2B marketing goals. In this article, we will explore two popular social media platforms that have been the talk of the town regarding B2B advertising - LinkedIn Ads and Facebook Ads.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

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How to Close More Deals with Social Media

Alice Heiman

But, most B2B sales require humans to talk to other humans while understanding the buying process and determining problems that need to be solved. Today, for most sellers, that process should include using social media. So, let’s take a look at how to use social media throughout the sales process. .

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

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How to write Blog Articles that Attract Customers

Lead411

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. You’ll find them in this article. Talk to potential customers on social media and in industry groups. Authorship Having an author adds credibility and context to an article.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

r/advertising. /r/Entrepreneur. Unlike most social media platforms , Reddit uses a voting system to sort posts. If you stumble upon a relevant new video or article, share it in one of your favorite subreddits to generate a conversation. Invest in Reddit Advertising. Key Takeaways on Reddit for B2B Marketing.

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B2B Blog Post Round-Up: Choosing Influencers & More

Zoominfo

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. 5. How to Drive More Traffic to Your B2B Blog.