article thumbnail

How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

article thumbnail

GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Note: The above article is for informational purposes only.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Mind your target advertisers. Keep in mind that your target readers or followers are not the same as your target advertisers. Don’t forget visuals.

Media 224
article thumbnail

How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

In this article, find the ethical concerns and best practices for using AI. Find AI tools with guidelines or support. An AI Ethics Policy is a set of guidelines outlining how you use AI and addressing the ethics involved. Follow brand guidelines. Provide performance tracking. And so much more! Ask for permission.

article thumbnail

Stay Relevant During an Industry Shift

SBI Growth

Here are three: Here is a New York Times article discussing how the trade show industry is getting flipped on its head. Here is a Fast Company article highlighting the tectonic shifts happening in Healthcare. Here is a Financial Times article explaining how the telecom industry is changing more now than it ever has.

Lead Rank 288
article thumbnail

Create Effective Promo Flyers With These Easy-to-Follow Steps

Pipeliner

Our focus is designing a promotional flyer in this article — whether it’s for running a business or brand exposure. When in doubt, check with the designated brand book and guidelines. Any advertising or marketing material will not be as effective unless there is a call-to-action (or CTA). From their mobile phones?

article thumbnail

The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

r/advertising. /r/Entrepreneur. If you stumble upon a relevant new video or article, share it in one of your favorite subreddits to generate a conversation. Invest in Reddit Advertising. But, there is one way to give your posts an added boost without fear of repercussion—Reddit Advertising. r/marketing. /r/advertising.

B2B 157