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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Content marketing generates more than 3x the leads as advertising and costs 62% less. If one of your goals in 2021 is to grow your online sales, you’re not alone. Never fear. Informational.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

This provides a helpful starting point when sourcing, creating campaigns for, communicating with, and qualifying leads. This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Check out our recent blog post to learn more: The Definitive Guide to Addressing Negative Business Reviews.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Invest in targeted advertising.

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What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples

PandaDoc

But to do it properly, a lead nurturing campaign takes some solid strategizing and tactics. From the shortest SMS to full-scale blog posts, put your best efforts into the content you create. Drip campaigns Drip campaigns are great for walking that fine line between ‘nurturing’ and ‘intrusive.’

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The Beginner’s Guide to Referral Marketing

Zoominfo

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). Choose the Right Incentives Rewards are the most critical part of your referral marketing strategy. Referrals convert at a high rate.

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6 Ways to Re-Engage Inactive Email Subscribers

Zoominfo

Fortunately for marketers, re-engagement campaigns are an effective way to spark a renewed interest from inactive email subscribers– a shocking 71% of marketers say re-engagement campaigns are effective. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Exclusive offers and discounts.

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