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How Does Weather Affect Small Businesses?

Smooth Sale

Our guest blog post explores how weather affects small businesses and discusses strategies to mitigate these challenges. Appeal to local customers through targeted social media advertisements emphasizing your business’s unique selling points. How Does Weather Affect Small Businesses?

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

In the meantime, check out this past blog post for a taste of preview of what you’ll learn. Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. A waste of your time.

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Make Breaking Up Hard to Do

Smooth Sale

Jeb Blount provides today’s guest blog, ‘Make Breaking Up Hard to Do.’ Change is problematic because it takes energy and effort to move a stationary object. For example, Jessica is a digital advertising sales rep. Earlier this year, she scheduled a meeting to walk me through a pending price increase.

Hiring 78
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How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

For a deeper look at AI, check out the following blog post: Artificial Intelligence and Marketing. Your pre-event content and advertising builds hype for your event, attracts new audiences, and ultimately generates event registrations. 84% of businesses say AI will enable them to obtain a competitive advantage. Here’s how: 1.

Lead Rank 196
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A Simple Approach to Small Biz Lead Gen And the 3 Barriers to Doing What Works

SalesProInsider

It’s hard to determine where to put your time, money, and energy for lead gen activities. Somehow the lure of passive leads pouring in pushes us to put all available time, money, and energy into the digital lead gen bucket. A digital approach — blogs, website, SEO, ads on the right sites, etc. It’s a huge barrier for so many.

Lead Gen 113
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Lead generation masterclass: 22 ways to expand your inbound marketing net

Nutshell

If you’re in the B2B world and you’re trying to drive traffic with Instagram ads, or you’re spending energy thinking about Snapchat ads, you’re probably wasting your time.”. CPC Ads: “Any type of CPC advertising like Facebook and Google ads will work. Partnerships will. How Do I Choose the Right Channels?

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40 Small Business Ideas for Anyone Who Wants to Run Their Own Business

Hubspot Sales

From website design to blog graphics and more, many companies seek out experienced graphic designers for all manner of projects. Write blog posts, magazine articles, and website copy galore -- just make sure you have a body of work built up to share with potential clients. Freelance graphic designer. Life/career coach. Personal chef.