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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. An effective strategy requires a team to dive deeper, using data insights to gain a deep and holistic understanding of your customers and the market at large. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation?

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

In today’s post, we remedy this issue. Better yet, they’re seen as authority figures in the eyes of your customers. Now, more than ever, B2B customers don’t want to feel as if they are being sold to. Increase sales and customer retention. So, why aren’t more B2B companies jumping on the influencer bandwagon?

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The 5 Biggest Email Marketing Fails and How to Avoid Them

Pipeliner

The 5 worst email marketing failures and their respective remedies. In actuality, 74% of customers claim that marketing customization affects whether they click and read email messages. The failure to use a customization identifier is a typical email marketing error that degrades consumer satisfaction.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product-specific, customer-focused go-to-market strategy. An effective strategy requires a team to dive deeper, using data insights to gain a deep and holistic understanding of your customers and the market at large. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation?

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How to Build a Sales Process: The Complete Guide

Nutshell

A sales process is a set of repeatable steps that your sales team takes to convert prospects into customers. They’re not your customers or business partners — they’re your friends, and when they feel like your friends, they’ll be there to support you through anything.

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Permission-Based Selling: What It Is & Why It's Valuable

Hubspot Sales

It could be something as explicit as a prospect providing their contact information for a free consultation advertised on a company's website — or it could be something a bit more subtle, like a prospect having both an established relationship with someone within a company and a demonstrated need for the kind of product that company sells.