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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. More than ever before, the new reality of sales must rely on marketing to a higher extent. Reaching More Educated Buyers.

Education 330
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Ignite Sales Potential by Educating Local Businesses on the Importance of Digital Marketing

BuzzBoard

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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The Underrated Marketing Methods To Be Considering

Smooth Sale

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148
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Why Third-Party Reviews Should Be Part of Your Go-To-Market Strategy

Sales and Marketing Management

Author: Rachel Krug It’s no surprise – buyers are more educated than ever, with new information available daily to influence decision making. Yet third-party product reviews often fail to be considered a top marketing priority. Over time, advertising has become flashier and exaggerated. More Trusted Than Advertising.

Scale 177
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How to Create Digital Marketing Strategies for Small Businesses

BuzzBoard

As media consultants and marketing agencies, you are catering to the unique needs of small and local businesses night and day. Therefore, it’s imperative to craft personalized digital marketing strategies that seamlessly mesh with the needs and desires of your small business clients.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).