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Salesforce contracts, explained: 7 things you didn’t know were in your Salesforce user agreement

Nutshell

It always pays to read the fine print—especially when it comes to Salesforce contracts. While Salesforce remains the most well-known name in CRM software , their billing practices, one-sided contracts, and minimal user support can make them a bad fit for small businesses.

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HubSpot is too expensive: Saving money on software without losing features

Nutshell

.” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content. HubSpot has 3,387 employees, earns 675 million in annual revenue , and the only company that threatens it is Salesforce. Marketing Hub.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Breaking Into Marketing Without a Degree: A Guide

LeadFuze

How to get into marketing without a degree? It’s a question that many aspiring marketers often ask. The fast-moving pace of today’s digital marketing landscape makes it possible for individuals without formal education to carve out successful careers in the field. How to start social media marketing without a degree?

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – July

Crunchbase

Industry: Advertising Platforms, Brand Marketing, Enterprise Software, Social Media. Recently recognized as a leader in The Forrester New Wave: Influencer Marketing Solutions Report , CreatorIQ is helping companies efficiently capitalize on their ability to track and measure paid campaigns with influencers across the globe.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Norman De Greve, Chief Marketing Officer, CVS Health Norman de Greve is an advocate for elevating the standards of the beauty industry.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Salesforce makes good use of customer case studies to tell its brand story.

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