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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

Point-of-purchase displays are a marketing tool every small business should take advantage of. One detail that has proven to be a game-changer in the retail industry is the point-of-purchase (POP) display. POP displays are strategically placed promotional materials or advertising graphics where the customer makes a buying decision.

Hiring 102
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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The company is investing in digital advertising, and faces challenges related to data quality.

Data 147
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10 Best Tools To Increase Sales Productivity in 2023

Apptivo

Key Considerations in Choosing the Ideal Sales Tools Software 4. Top 10 Tools to Boost Sales Productivity The Sales sector in businesses is ever-shifting with the newest trends and tactics that raise new challenges annually. To tackle these challenges, sales professionals need the right tools.

Tools 52
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). Like their counterparts in sales, advertising and marketing professionals also routinely experience toxicity in the workplace.

Quota 100
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Unleash Hidden Profits For Your Small Business Through Amazon

Smooth Sale

Using Amazon to make a profit for your small business is an increasingly popular option, as the e-commerce giant has become a significant player in the retail market. You can also use this amazon repricer tool to help you stay competitive with your price. 3) Utilize Amazon Advertising.

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Commerce APIs Are Transforming The Way We Shop

Smooth Sale

Previously, she has worked as a Copywriter in advertising for a wide range of brands and as an Editorial Manager in publishing for magazines and fiction and nonfiction books. APIs are also much smaller than traditional software tools, meaning it’s easier to create, maintain, and upgrade these tools than their larger application counterparts.

Discount 106
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Can You Use Ideas to Leverage Twitter for Sales?

Smooth Sale

A Direct-to-Consumer (D2C or DTC) business sells its products directly to its consumers, cutting out the third-party wholesalers and retailer mediators. Off-the-shelf eCommerce tools have helped small, and emerging brands build their website store painlessly. If your budget permits, you can invest in tools like Grin, BuzzSumo, etc.,