Sentiment Analysis: A Primer for B2B Marketers
Zoominfo
FEBRUARY 17, 2020
Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Why is sentiment analysis important?
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