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Advancing Analytics Maturity with Google Marketing Platform (video)

Pipeliner

In this Expert Insight Interview, Michael Loban discusses his new book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. Michael Loban is the chief marketing officer at InfoTrust and an adjunct professor at the University of Cincinnati and Xavier University. Data Analytics. Where to Start?

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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

But how has streaming video transformed the events world? Then streaming video was introduced and suddenly your event was instantly more accessible. Companies are increasingly realizing the power of having a solid video strategy for their events, and people from all over the world can reap the benefits. .

Video 316
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How To Elevate Your Business With Video Marketing

Pipeliner

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Video 52
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(4:38 Video) “Appeal to Your Sales Team Heads and Hearts”

Steven Rosen

In this 4:38 video, David Hennessy stresses the importance of understanding the “why” behind strategies, emphasizing a dual approach: the head for rational thinking and the heart for emotional connection. Show me the strength of the market—like that. Balancing logic and emotion, or enlisting help, is key.

Video 156
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How to Use Video Marketing to Showcase a Small Business’s Products or Services?

BuzzBoard

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. The USP should be the cornerstone of your video marketing strategy, and the narrative should be built around it.

Video 52
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Marketing Innovation and Revenue Optimization (video)

Pipeliner

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS is the world’s best and fastest automated Marketing and Revenue Optimization platform. The proof combines seamless data management, automated, no-code modeling analytics, and world-class planning and budgeting capabilities. Affordable Tools for Marketing.

Revenue 52
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How to Use Predictive Analytics to Improve Your CRM

Apptivo

What Is Predictive Analytics? How Does Predictive Analytics Work? Predictive analytics and other types of business analytics 4. Examples of Predictive Analytics 5. Predictive Analytics Empowers CRM 6. How CRM Predictive Analytics Can Improve Your Business 7. What Is Predictive Analytics?