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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. The disparity between conversion rates is staggering when you compare MQLs generated from a demo request versus those from a simple content download.

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The Sales SVP Guide to Finishing the Fiscal Year

SBI Growth

Download the SBI Sales SVP New Year’s Guide here. It’s a concise guide to our best articles about managing this time of year. This article reviews ways to foster better performance among your “B” players. Specifically: You tend to offer additional incentives to customers or channel partners. Getting Organized.”.

Policies 303
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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

This article puts the spotlight on what sales productivity means, why it’s crucial, and strategies you can employ to take your team’s productivity from 0 to 100 fast. DOWNLOAD Ready to become a better sales leader? FREE DOWNLOAD Why is sales productivity important? A more productive team leads to more deals, revenue, and growth.

How To 71
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Behavioral signals : Monitoring actions such as website visits, downloads, webinar attendance, and email click-through rates to gauge interest levels. Start with these criteria.

Lead Rank 107
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Top 7 Cross Promotion Ideas Every Business Should Consider

Pipeliner

Simply venturing into new digital channels and then tying them with your existing ones will qualify as cross-promotion as well. Make note of the kind of articles the website likes to publish, as well as what voice and tone they use. Now, pitch your article idea directly to the editor. 1 Start with basic keyword research.

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Prioritizing Sales Prospects: A Step-By-Step Guide

Crunchbase

In this article, we’ll explore seven techniques to help you better prioritize prospects and move them down the funnel more effectively. These individuals have actively engaged with your marketing efforts by downloading a whitepaper, subscribing to a newsletter, submitting a contact form or taking another action on your website.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Who’s downloading content. Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels. FREE DOWNLOAD. Who’s downloading content. Who’s subscribing to which lists. Personalized content.