No More Cold Calling

FEBRUARY 4, 2016

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? What About Incenting Salespeople? Only one of these strategies is a good idea.

Referrals 120

Referrals Incentives Incentive Discount 120

Pipeliner

FEBRUARY 13, 2021

Company leaders should explore subscription service models if they want to keep up with the evolving needs of consumers and their growing list of values. Let’s discuss why subscription services are so popular amongst consumers. Why Subscription Services are So Popular Amongst Consumers.

Outsourcing Services 52

Outsourcing Services Consumer Loyalty B2C 52

No More Cold Calling

FEBRUARY 29, 2016

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Read “ The #1 Sales Management Problem You Can Fix.”). Do “Refer a Friend” Programs Actually Work? Absolutely!

Referrals 120

Referrals Incentives Incentive Cold Calling 120

Sales Hacker

APRIL 1, 2021

In 2020, US consumers spent nearly $710 billion on e-commerce , a year-over-year increase of 18%. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. Keep an eye on the B2C trends that are driving many B2B market shifts.

Outsourcing Services 67

Outsourcing Services Company Scale Transportation 67

Hubspot Sales

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Let’s take a look at what contributes to Q4 sales.

Data 117

Data Discount How To Quota 117

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever.

Hiring 93

Hiring Retention B2C Demand Generation Targets 93

Sales Hacker

FEBRUARY 17, 2022

COVID-19 has changed people’s buying habits, and that’s just as true for B2B buyers as it is for individual consumers. As we begin 2022, B2B buyers are more digitally inclined than ever. SSE tools may look good on paper, but it’s difficult for B2B companies to gauge the ROI on these investments. Where to pull back.

Top of Funnel 89

Top of Funnel Lead Rank Lead Scoring Forecasting 89

Jeff Shore

MAY 16, 2018

Consumer confidence was high (maybe too high). Regardless of what type of sales environment you operate in (B2C, B2B) prospecting is your way to write your own paycheck. In other words we tend to drive sales with fear of loss, interest rates climbing, incentives and deals, etc. But Ryan, it’s so time consuming.”

Training 98

Training B2C Call-back Follow-up 98

Apptivo

OCTOBER 3, 2022

Traditionally, mass media is considered the best bet for creating brand awareness as it is most cost effective in terms of the number of potential customers reached – especially in B2C markets. Strategies: 1.Awareness Awareness campaigns are designed for passive consumption by a target audience and may even be at times intrusive.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Appbuddy

SEPTEMBER 24, 2020

They achieve this by providing consumers with a clear picture of why providing more information is beneficial and will lead to a better subscriber experience. If you are looking for more detailed information from a subscriber via survey, consider offering an incentive to sweeten the deal, such as the chance to win a gift card.

Everest 52

Everest Segment Demographics Hubspot 52

Nutshell

MAY 26, 2020

Both B2C and B2B organizations can find success using this classic marketing and sales strategy. 73% of American consumers prefer to receive direct mail from brands. Many people will be understandably hesitant to give up this information, so you might have to offer an incentive to get access to these details.

Direct Mail 140

Direct Mail Campaigns ROI How To 140

LeadFuze

AUGUST 16, 2021

For instance, if you’re in a B2B (Business to Business) sector, LinkedIn is the best platform for sharing content, while Facebook is the most suitable for the B2C (Business to Consumer) environment. Google+ and Twitter are ideal for both B2B and B2C. You need to use the “right” platforms.

Paid Content 52

Paid Content Campaigns Social Media Channels 52

Zoominfo

OCTOBER 18, 2018

Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization. Instead, approach your B2B product pages like you would approach an elevator pitch. This requires some sort of incentive.

B2B 203

B2B Case Study Ideal Customer Profile GoldMine 203

InsideSales.com

OCTOBER 3, 2019

Fix All Issues to Earn Consumer Loyalty. It’s important to identify the problems consumers face and address them as soon as possible to earn loyalty points. Fix All Issues to Earn Consumer Loyalty. This is a common practice in the retail and B2C industries. Capture, Case, and Fix Issues. Get NPS Score with Comments.

Loyalty 45

Loyalty Lead Rank Lead Scoring Customer 45

SBI

NOVEMBER 7, 2019

Founded in 2011, Percolate has grown into one of the leaders in the enterprise content marketing space, with customers that span both business and consumer brands including DHL, Electronic Arts, VMWare, and DocuSign. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Once you get your answers to the questions above, you’ will need to start properly planning your B2B lead generation strategy. Strategize your marketing efforts. Do some planning.

Paid Content 104

Paid Content Lead Generation Top of Funnel Lead Rank 104

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Adopt a millennial-focused incentives and promotions scheme.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96