Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry.

B2B 261

B2B Social Media Hubspot Channels 261

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Opportunity Data.

Data 245

Data B2B Vendor Intent Data 245

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? And in order to answer that question, we need to cover the fundamentals of B2B social media marketing.

Social Media 200

Social Media Media Strategy Benefit 200

Adaptive Business Services

JANUARY 24, 2024

Dating back to 1977, my entire career was as a B2B sales rep or I was managing a B2B sales team. While the benefits of Nimble CRM can expand into many departments in an organization, as a self-identified salesperson, we are going to focus on your salespeople, your sales manager, and the overall benefits to your company.

CRM 71

CRM Revenue Company Hiring 71

Zoominfo

MAY 20, 2021

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. One of the greatest benefits of email is the fact that it suits every stage of the customer life cycle. It doesn’t cost much, and it can be used by small businesses and enterprise companies alike. Source: Campaign Monitor. Stage 1: New Subscribers.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

eGrabber

OCTOBER 5, 2021

B2B list building is nothing but building a list of B2B contacts who are likely to buy your product or service. Why you should build your B2B contact list ? Remember, whether you are launching a new product or hosting a free webinar or introducing an irresistible sales deal, you need a B2B contact list to reach out to them.

B2B 145

B2B Ideal Customer Profile How To Networking 145

Zoominfo

DECEMBER 23, 2020

B2B Database New Year’s Resolutions. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

BuzzBoard

NOVEMBER 8, 2023

The two distinct realms of B2B and B2SMB stand out as pillars of commerce. B2B, or business-to-business, typically targets larger enterprises, including multinational corporations, that require substantial volumes of products or services. What Is B2B? What Is B2SMB?

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

Zoominfo

JUNE 5, 2020

With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

Company 246

Company Intent Networking Data 246

Pipeliner

MARCH 28, 2021

Hyper personalization helps companies to improve their outreach through customized targeting and messaging. Thus, today’s guest in the Expert Insight Interview is Zack Gutin, and he discusses how hyper-personalization can help you grow your business in B2B industry. Visit us on Apple Podcast You can also find SalesPOP!

Benefit 52

Benefit B2B Industry Company 52

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. The benefits of live streaming.

B2B 198

B2B Marketing Facebook Social Media 198

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

The Pipeline

DECEMBER 11, 2018

Many will argue that there is already a good process in place for continuing education in B2B sales. While many of the leading companies do indeed offer training, with many having annual reboots and refreshers, but these serve a purpose that is not always the same as intended by governing bodies. The deficit is, not the supply.

Licensing 269

Licensing B2B Real Estate Lead Rank 269

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. The Benefits of Creating Customer Profiles. What’s Included in a B2B Customer Profile?

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

SBI

JANUARY 9, 2018

Entertain this quick thought exercise: If a sales rep picks one of their customer accounts – it doesn’t matter if it’s one of the largest or smallest – what percentage of the total possible spend related to the goods and services your company provides have they captured? Could they capture more? If so, where and how?

Analytics 139

Analytics B2B Benefit Scale 139

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Zoominfo

JUNE 25, 2018

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Before we jump into the guide, we want to provide you with a few benefits of using YouTube for marketing initiatives. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Lead411

APRIL 11, 2024

doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. B2B sales teams can benefit from AI’s automation of lead scoring and qualification processes by focusing on high-potential prospects. What is A.I. This, in turn, increases efficiency and closing rates.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. The company is well-versed in the world of content marketing—but recently, they ventured into a new format: Podcasting.

Examples 208

Examples B2B Marketing Inbound 208

Alice Heiman

NOVEMBER 22, 2022

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. So stop selling product benefits. Watch the podcast below or on our YouTube channel. I need a travel agent. [13:15]

B2B 112

B2B Buyer Lead Rank Travel 112

Zoominfo

APRIL 28, 2020

Research Suggests Productivity Benefits of Working from Home. While working from home does help to eliminate distractions, that same benefit can also create a unique mix of social isolation and heightened pressure to keep busy, which can take a serious toll on an employee’s mental health. So, what does this mean for our businesses?

Company 258

Company Lead Rank Cancellation Report 258

Sales and Marketing Management

DECEMBER 6, 2018

But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. IGTV’s most obvious benefit is that it allows you to upload longer videos. Sixty minutes is a long time, and there are numerous possibilities now presented to B2B marketers. What Is IGTV? Your first IGTV campaign.

B2B 205

B2B Marketing Video B2C 205

Sales and Marketing Management

DECEMBER 26, 2019

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. It’s the hub of all marketing activities and often provides the first impression of your company to potential customers and partners. Is your website optimised for specific and relevant keywords?

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

Sales and Marketing Management

NOVEMBER 13, 2020

Author: Zameer Baber and Garrett Kephart As organizations consider how their operations need to change in a post-COVID world, many are rethinking how their B2B sales teams will operate as many may no longer want – or are able – to travel to meet their clients. 53% of companies plan to increase or maintain their digital spend despite COVID.

B2B 177

B2B Strategy B2C Revenue 177

Sales and Marketing Management

JANUARY 18, 2021

So, what utilities should be employed and what are the benefits associated with each? It is a well-known fact that telecommuting is becoming the norm regarding B2B sales. Another issue which has plagued B2B sales for years involves scenarios when a client (or prospective client) contacts the firm directly. Click-to-Dial Options.

Webinar Metrics 199

Webinar Metrics B2B Strategy Telecommunications 199

Sales and Marketing Management

FEBRUARY 22, 2019

To be successful, it’s time to focus on the value of the company and leave the stagnant sales decks behind. Companies need to provide specific, value-driven sales discussions that differentiate their product from competitors. Your company will also need to integrate the solution with your existing sales technology stack.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. In 2018, manufacturing and risk-management were among the leading industries benefiting from AI.

Data 130

Data B2B Harvest Scale 130

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

MAY 7, 2018

However, in the last few years, the strategy has become an integral component of many B2B business models. B2B Growth Hacking vs. Traditional Marketing. This type of decision making has many benefits—but it’s not the data that makes a difference, but rather how it is applied. B2B Growth Hacking Tips and Best Practices.

Ideal Customer Profile 227

Ideal Customer Profile B2B Scale Trends 227

Zoominfo

FEBRUARY 17, 2022

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. By orchestrating data in a unified manner, companies can manage privacy and data security centrally, helping unify their systems of record and lower the risk of regulatory violations. Ready to get serious about B2B data? Free Trial

System 100

System Benefit Segment Sales Qualified Lead 100

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. There will always be prospects who need B2B products or services. That won’t change. Ready to learn more?

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172