No More Cold Calling

MAY 25, 2023

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers. B2B buyers don’t want to see your demo.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Pipeliner

OCTOBER 16, 2021

In this Expert Insight Interview, Kevin Urrutia discusses social media advertising in a B2B context. This Expert Insight Interview discusses: Why do many B2B companies struggle to leverage social media. The power of being authentic as a company leader. The generational and cultural changes in business.

Social Media 97

Social Media Advertising Advertising Media 97

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Third-party reports show that companies advertising on TikTok are getting significantly higher ROI than legacy social media advertising. Good Content Gets Rewarded.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. What do we mean by company and contact data? Companies no longer want to buy a one-off list of names and phone numbers. Let’s get into it!

Data 193

Data Sales Process B2B Company 193

Zoominfo

OCTOBER 26, 2020

Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data Decay Could Ruin Your B2B Database. Deep Clean Your B2B Database. Let’s dig a little deeper.

Data 242

Data B2B Account Based Marketing ACT 242

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Buyers want to be known and understood in both B2B and B2C buying situations.

B2B 130

B2B Social Media Loyalty B2C 130

Sales and Marketing Management

JUNE 15, 2023

In a crowded and competitive B2B sales environment, it's not enough to offer great products or services. Your unique selling proposition makes your company more distinctive, memorable and appealing to the target audience.

Campaigns 227

Campaigns B2B Marketing Competition 227

Sales and Marketing Management

SEPTEMBER 13, 2023

If B2B companies can embrace the same efficiency and convenience that B2C companies do, they can remove common pain points for a better customer experience. The post The Role of Customer Experience in Driving B2B Sales Growth in Manufacturing appeared first on Sales & Marketing Management.

B2B 156

B2B B2C Customer Sales 156

Predictable Revenue

SEPTEMBER 30, 2021

Learn how leading B2B companies do it! The post How Leading B2B Companies Are Structuring Their Sales Led GTM Teams appeared first on Predictable Revenue. Structuring your sales-led GTM organization is vital if you want the team to achieve the desired results.

B2B 123

B2B Company Leads Marketing Qualified Lead 123

Nimble - Sales

APRIL 2, 2024

In B2B technology, maintaining strong client relationships is crucial for success. In this guide, we’ll explore the best CRM options specifically designed for B2B technology companies, with a focus on enhancing productivity, optimizing sales […] The post Best CRM for Technology Companies appeared first on Nimble Blog.

CRM 62

CRM Company B2B System 62

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Predictable Revenue

AUGUST 15, 2022

Learn why more and more B2B companies are choosing to outsource their sales development reps (SDRs) to grow outbound sales faster. The post Why Are B2B Companies Choosing SDR Outsourcing in 2022? appeared first on Predictable Revenue.

B2B 79

B2B Company Outbound Revenue 79

Hubspot Sales

JUNE 30, 2020

For many companies, sales and marketing alignment efforts have been in place for a while, and in order for the business to grow, scale, and better support its customers, customer support organizations also need to be a part of the conversation. Alignment between these three groups is especially important for B2B companies.

Revenue 136

Revenue B2B Company Strategy 136

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry.

B2B 261

B2B Social Media Hubspot Channels 261

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Opportunity Data.

Data 245

Data B2B Vendor Intent Data 245

Zoominfo

OCTOBER 28, 2020

Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. . What’s It Like Being A Woman In B2B Sales? Think of this: Women make up about half of the college-educated workforce, yet they make up only one third of B2B sales jobs. Redefining The Future Of B2B Sales, Together.

B2B 246

B2B Hiring Demographics SalesForce 246

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Every customer is different, and every company will need solutions to a unique set of problems.

B2B 277

B2B Intent Signal Customer How To 277

Sales and Marketing Management

SEPTEMBER 21, 2022

Here are the three best practices that marketing and sales teams at B2B technology companies should utilize to achieve shorter and more frequently successful paths to customer conversion. The post The 3 Recognitions That Accelerate B2B Tech Sales and Marketing Success appeared first on Sales & Marketing Management.

B2B 177

B2B Marketing Conversion Sales 177

Pipeliner

OCTOBER 3, 2020

Brand identity does not come only from the visual look, but from the way how a company talks to its customers as well. Brand personality is as important for B2B business as it is for B2C business. Each company has its personality, but many of them might need an external assessment to identify it. Test the Voice.

B2B 98

B2B Company Video B2C 98

The SalesPro Leader

APRIL 16, 2023

Are you a B2B business? If you want sales growth and want to see your company grow, you need to make moves to actually do it. The article, 8 Must-Try Sales Development Strategies for B2B Companies originally appeared first on SalesPro Leads - Connecting You with Tomorrow's Buyers.

B2B 52

B2B Company Strategy Buyer 52

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Every customer is different, and every company will need solutions to a unique set of problems.

B2B 246

B2B Intent Signal Customer How To 246

Sales and Marketing Management

NOVEMBER 18, 2022

Relationships have always been at the center of B2B sales. Businesses want to partner with companies that share similar values as theirs. Nurturing a B2B relationship requires consistent communication, trust, care and attention. The strongest B2B relationships can last for years and mutually benefit both companies.

Relationals 120

Relationals Channels B2B Benefit 120

Zoominfo

MAY 1, 2023

In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. When launching a B2B advertising strategy, you’ll monitor traditional metrics, like clicks and conversions.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

eGrabber

OCTOBER 5, 2021

B2B list building is nothing but building a list of B2B contacts who are likely to buy your product or service. Why you should build your B2B contact list ? Remember, whether you are launching a new product or hosting a free webinar or introducing an irresistible sales deal, you need a B2B contact list to reach out to them.

B2B 145

B2B Ideal Customer Profile How To Networking 145

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Janek Performance Group

APRIL 10, 2024

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. However, many B2B sales teams struggle with inefficient qualification processes. In fact, two statistics cited in Spotio are eye opening: 46% of B2B sales reps list lead quantity and quality as their top challenge.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Lead Scoring 62

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Market Insights and Feedback Customer intelligence Feedback loop BDRs serve as frontline ambassadors for the company. One such strategy involves the use of Business Development Representatives (BDRs).

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

BuzzBoard

NOVEMBER 8, 2023

The two distinct realms of B2B and B2SMB stand out as pillars of commerce. B2B, or business-to-business, typically targets larger enterprises, including multinational corporations, that require substantial volumes of products or services. What Is B2B? What Is B2SMB?

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

Zoominfo

SEPTEMBER 7, 2021

Should a product champion change companies, this creates an opportunity to stay connected with them and bring in new business. If their new company doesn’t have your product, reach out to remind them about the value of your product, and explain how you can help their new organization.

Company 100

Company Influencer CRM B2B 100