Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales.

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 156

Channels Trade Show Closing Incentives 156

Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel.

Social Selling 92

Social Selling Channels Social Media ROI 92

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. Video Content Won't Be Just for B2C Brands Videos are everywhere.

Trends 99

Trends B2B B2C Social Media 99

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Showpad

SEPTEMBER 23, 2021

We believed (and still believe) that video was the solution. Because video is the medium for personal communication. For years, B2B buyers have been growing more informed with data, context, and community at their fingertips. Video is in. This is a permanent paradigm shift for B2B sales. This is a rallying cry.

Channels 72

Channels Video Pivotal Scale 72

SBI Growth

NOVEMBER 2, 2018

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners. Razberi Technologies offers a reliable, secure, and network-friendly.

Channels 261

Channels Maximizer Scale Networking 261

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Short-form content such as short videos and slide presentations. Most B2B companies are familiar with the benefits of content marketing.

Examples 208

Examples B2B Marketing Inbound 208

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers.

B2B 205

B2B Marketing Video B2C 205

Pipeliner

DECEMBER 19, 2023

B2B Authority Building: Key Takeaways from Frank Hussman Forget fancy features; focus on solving problems. Frank Hussman , a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features. Video reigns supreme. Stand out from the content flood with video!

Industry 52

Industry B2B How To Education 52

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 111

Channels Video Training Hiring 111

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Featured Video: The Phone is the Most Powerful Tool in Sales. Featured Video: If You Hate Mondays.

Channels 100

Channels Video Hubspot Face-to-face 100

Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Programmatic advertising. billion in 2017.

Advertising 185

Advertising Advertising B2B Scale 185

Sales Hacker

JANUARY 31, 2022

While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. How COVID-19 changed B2B communication. What emerged were some early insights into how B2B communication changed – and continues to change – in the face of our extraordinary new reality.

Survey 108

Survey B2B Channels Face-to-face 108

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Genesys isn’t even mentioned until the end of each video. In fact, SalesForce is among the first.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Sales and Marketing Management

DECEMBER 14, 2020

The B2B buying process isn’t as linear or predictable as most companies assume. Will demos, for example, look more like an online trade show exhibit where buyers engage virtual sales presentations, video demonstrations and precise content based on a “choose your journey” approach? Marketing is the sales development team. Takeaway: ?Sales

B2B 199

B2B Revenue Top of Funnel Margin 199

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Zoominfo

SEPTEMBER 8, 2019

Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Now, with live tweeting, blogging, and video streams, your company can leverage the event to improve your content marketing strategy. Looking for good B2B conferences? Skill development.

Conference 162

Conference B2B Face-to-face Scale 162

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. 50% of B2B queries are made on a smartphone ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ). Mobile video consumption rises by 100% every year ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

SBI

MAY 5, 2019

SalesTech Video Review: RO Innovation. RO Innovation offers a suite of sales solutions that work together to enable sales teams for success – even your channel teams.With RO, you get reference management, content management, sales enablement, and channel enablement. Video Reviews. RO even improves the customer experience.

Video 99

Video eBook Channels Survey 99

Zoominfo

DECEMBER 5, 2018

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. If you stumble upon a relevant new video or article, share it in one of your favorite subreddits to generate a conversation.

B2B 157

B2B Advertising Advertising Promotion 157

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customer Top of Funnel 98

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. Engage with them directly and be on point.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Pipeliner

DECEMBER 16, 2023

Building a Successful Partner Channel When it comes to setting up a successful partner channel, Barrett advises starting small and working with a small cohort of early adopters. The Significance of Partnerships in a B2B Context Barrett and I discussed the significance of partnerships in a B2B context.

Strategy 59

Strategy Video Marketing Scale 59

Sales and Marketing Management

DECEMBER 14, 2020

Author: Lincoln Smith The modern world asks a lot of B2B business owners. As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives.

Incentives 295

Incentives Incentive Training Channels 295

The Pipeline

JUNE 24, 2013

The Discovery channel has their annual tradition of Shark Week, and now we introduce Voice Mail Week. I suspect that this time round will be no different than other times that we have talked about voice mail, and that is mostly because no one really has the definitive answer when it comes to leaving voice mail for new potential B2B buyers.

Video 267

Video Cold Calling Sales Leadership Channels 267

Pipeliner

OCTOBER 15, 2020

In fact, there are entire companies that use this as their primary marketing channel. What is surprising is that many B2B companies rely on cold outreach prospecting, just as if they were a door-to-door sales company! Yet I see B2B sales teams using the same type of outdated cold outreach tactics. Pitch Warm Prospects.

B2B 98

B2B Outsourcing Services Strategy Ideal Customer Profile 98

Pipeliner

AUGUST 9, 2020

How does video benefit you as a marketing and sales tool? In this Expert Insight Interview hosted by John Golden, Daniel Glickman discusses building marketing and sales through video. This Expert Insight interview discusses: Fundamentals of Video. Future of Video. The video brings more results than any other format.

Top of Funnel 98

Top of Funnel Funnel Video Marketing 98