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Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

In the B2B space, product-agnostic content manifests in a variety of ways. Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Whitepapers.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62
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The Ultimate Guide to Hiring the Best B2B Sales Reps

Zoominfo

Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. How a prospect answers this question can tell you a lot about how they read emotions and navigate tense situations.

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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. If you aren’t familiar with B2B storytelling , begin with your company’s origin story.

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B2B Lead Strategy and Marketing Alignment

LeadBoxer

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy. Allows social selling.