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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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The Ultimate Guide to Hiring the Best B2B Sales Reps

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Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. How a prospect answers this question can tell you a lot about how they read emotions and navigate tense situations.

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B2B Lead Strategy and Marketing Alignment

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Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy. Allows social selling.

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The B2B Marketer’s Ultimate Guide to Reddit

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For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Key Takeaways on Reddit for B2B Marketing.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. ZoomInfo knows that even minutes can matter when you’re looking for prospects. How Do I Know Which Intent Data is Trustworthy?

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Choosing The Right SaaS Sales Model For Your Company

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As a result, the development of traditional “on-premises” enterprise software is expected to decline. An active sales team can help educate your prospects and sell at non-discount rates. The customer self-service model requires that customers know how to use the software themselves—but they often don’t know how to do so.

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4 Foolproof Ways to Beat Price Objections

Zoominfo

As a B2B sales rep, you already know objections are an unavoidable part of your job. Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. You can talk until you’re blue in the face, but until your prospect sees your product in action, they won’t truly understand its value.