SBI Growth

SEPTEMBER 19, 2021

On today’s show, serial entrepreneur Jeron Paul, Cofounder and CEO of Spiff, explains how he started, grew, and exited 3 successful ventures. Jeron and SBI’s CEO, Matt Sharrers, talk about the elements needed to drive a growth culture, including a Revenue.

Maximizer 194

Maximizer Revenue Ideal Customer Profile SalesForce 194

Zoominfo

OCTOBER 5, 2021

As a marketer, you know how to get your audience’s attention. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation 1. Time is of the essence in the B2B world.

Sales Qualified Lead 100

Sales Qualified Lead B2B Lead Rank Lead Scoring 100

Lead411

DECEMBER 14, 2023

Mastering B2B Lead Generation: A comprehensive Guide to Harnessing the Power of Technographic Data In the dynamic realm of B2B sales and marketing, the ability to uncover actionable insights about potential leads is a game-changer.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Intent Signal B2B 52

The Pipeline

DECEMBER 6, 2021

Richard “Rick”Janezic is Chief Sales Officer for StrikeZone Sales Systems, a management consulting and sales productivity improvement company focused on helping executives, investors and boards of small and middle market B2B firms to increase financial strength and valuation. Prior to StrikeZone, his roles have included: .

Engineering 173

Engineering Banking Software Software 173

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals.

B2B 52

B2B Training Top of Funnel B2C 52

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. What is a Lead Capture Page?

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Vendor Neutral

NOVEMBER 1, 2023

Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets REGISTER NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.”

Scale 52

Scale Marketing Health Care Analytics 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

JUNE 29, 2020

Author: Kelly Barcelos Many B2B companies are seeing sales decline as buyer behavior has changed due to the coronavirus pandemic. While adapting your B2B sales hiring strategy to the new normal of life, you need to set clear hiring objectives. Rely on HR technology to manage recruitment.

Hiring 120

Hiring B2B Handbook Face-to-face 120

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads. B2B vs. B2C. This means B2C tactics are often more personal and emotion-driven.

B2B 99

B2B B2C Social Media How To 99

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

Sales and Marketing Management

MAY 7, 2020

The subscription model has been a natural fit for B2B companies that sell software as a service (SaaS), but what about other B2B companies? two businesses that serve B2B customers through a subscription model. two businesses that serve B2B customers through a subscription model.

Lead Rank 194

Lead Rank B2C B2B Vendor 194

SugarCRM

OCTOBER 13, 2021

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. How to Make the B2B Customer Experience Memorable. However, the final piece to any B2B buyer’s journey is to develop a relationship before signing the papers. Connect the Customer to the Brand.

B2B 52

B2B Customer B2C Decision Maker 52

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Sales and Marketing Management

JULY 25, 2017

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it. Cue the “Aha!”

Marketing 174

Marketing Lead Gen Data Construction 174

MarketJoy

OCTOBER 10, 2022

If you’re spending your time and your marketing dollars talking to people who don’t need or can’t afford what you’re selling, then you’re simply flushing your money down the toilet. Marketing and sales can agree on who a qualified buyer is based on these criteria. Define and Organize Your Sales Process.

Sales Qualified Lead 52

Sales Qualified Lead Pipeline Lead Rank Outsourcing Services 52

Zoominfo

MAY 9, 2022

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo.

Scale 130

Scale Sales Automation Hiring ROI 130

Zoominfo

MARCH 1, 2022

Whether identifying new leads and prospects, targeting specific audiences with marketing messaging, or searching for your next key hire, knowing where people are moving — and when — has never been more important. Tracker is integrated seamlessly into ZoomInfo’s SalesOS software. And crucial sales negotiations can be disrupted.

Prospecting 100

Prospecting Decision Maker Hiring ACT 100

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. The rise of B2B sales automation is directly correlated with the operationalization of data.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. So it’s probably time to level up how your organization runs sales teams and integrates new B2B sales techniques into their repertoire. In the B2B space, LinkedIn is the obvious social channel of choice. No pressure.

Top of Funnel 52

Top of Funnel B2B Sales Qualified Lead Lead Rank 52

Lessonly

DECEMBER 10, 2021

And if you’re in sales at a B2B tech company you’ve probably invented a few acronyms of your own. . Sure, there’s the old adage “Always Be Closing,” but if sales was that simple the sales enablement training software industry wouldn’t be booming like it is. The ABCs of Sales Enablement Software . A—Always Be Learning.

Sales Enablement 26

Sales Enablement Software Software B2B 26

MarketJoy

AUGUST 4, 2022

But with the rise of mass media, the opening up of new markets, and the massive growth of social media, the game has changed completely. Just as consumers are adjusting to life post-pandemic, B2B companies are also figuring out how to stay in business, operate, and recover. Historians have found coins from around 7,000 years ago.

Hiring 98

Hiring Face-to-face B2B Scale 98

Zoominfo

AUGUST 27, 2020

Greater adaptability: One of the main reasons territory maps are built is to maximize company visibility to sales prospects. Growth enablement: Forecasting market changes and adjusting sales strategies are done with complete sales territory views. Sales Territory Mapping Software and Solutions. How to Build Sales Territory Maps.

Territories 264

Territories Outside Sales Field Sales Segment 264

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” For example, if you sell recruiting software and you’re bidding on the keyword “applicant tracking system,” a search platform may recommend a keyword such as “how to get a job.” Another factor is audience data.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Act!

APRIL 25, 2024

Even if you’re pitching to a B2B buyer, such personal details can help you build an instant rapport. Initiating a conversation like this maximizes your chances of grabbing the prospect’s attention when you eventually reach out to them with an offer. With its feature-packed CRM and marketing automation software, Act!

Social Media 52

Social Media How To Case Study ACT 52

Apptivo

SEPTEMBER 13, 2023

Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed? Outbound sales tools are software applications, platforms, or technologies designed to assist sales teams in reaching out to potential customers and prospects.

Outbound 52

Outbound CRM Conversion Sales Qualified Lead 52

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? Maximize your digital communication. Staying top-of-mind via online channels and inbound marketing is important because it helps customer retention — and ensures that you will have an audience to work with once things are back to normal. What to expect?

B2B 134

B2B Tourism Face-to-face Skype 134

LeadFuze

JANUARY 16, 2023

The market has changed significantly in the past two decades, and you must adapt if you want good results from your cold-calling efforts. Thanks to the advancement of technology, you can use a sales dialer or cold calling software like Myphoner to do the heavy lifting for you. . Warm” your prospect before the call.

Cold Calling 52

Cold Calling Ideal Customer Profile Maximizer Sales Qualified Lead 52

MarketJoy

SEPTEMBER 30, 2020

Managements and market executives are brainstorming for new ways to expand the business and to find ways to adapt conventional marketing strategies to the current trends. Marketing has been the backbone behind every successful product and service and it is what enterprises are relying on to bring them back into the game.

Inbound 90

Inbound Outbound Marketing Lead Rank 90

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Growbots

JULY 30, 2021

Outbound sales prospecting is essential to business growth, but vastly different from traditional marketing. Cold Calling B2B Sales Prospects. Scheduling an Effective B2B Sales Meeting. Where Should You Keep Track of B2B Sales Leads? Cold Calling B2B Sales Prospects. What is Outbound Sales? What is Outbound Sales?

Ideal Customer Profile 64

Ideal Customer Profile Outbound B2B How To 64

Gong.io

OCTOBER 12, 2022

But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? Our Revenue Intelligence software helps with: . Here’s How Marketing Teams Can Win More With Revenue Intelligence. Specifically for marketing teams, Gong helps to: Hear the voice of the customer. Just For Sales?

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Personalized content.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. 1) Outreach.io Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

The Pipeline

AUGUST 23, 2013

Assign a numeric value to the transactions that landed them in your pipeline, as well as a lead’s job title—for those B2B marketers—and demographics data if you can get it. Master the Marketing Message. One way to do this is with customer relationship management (CRM) software. Target, Target, Target. Track Everything.

Pipeline 292

Pipeline Sales Qualified Lead Lead Rank Lead Scoring 292

Pointclear

FEBRUARY 28, 2018

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. The short answer is we work with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. Software to optimize the insurance business through predictive analytics.

PointClear 100

PointClear Sales Qualified Lead Transportation Lead Qualification 100

Highspot

MARCH 20, 2019

It’s no secret — B2B pipeline generation is a challenge. Finding the perfect potential customer can vex even the most experienced marketing or sales professionals. Email : You know that email is one of the most powerful levers in your arsenal — in fact, according to Chief Marketer , it’s your BEST lever.

Top of Funnel 40

Top of Funnel Pipeline B2B Sales Qualified Lead 40