Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more?

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

DiscoverOrg Sales

SEPTEMBER 12, 2017

First, the bad news: Most B2B buyers don’t trust salespeople. These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually successful. 1: Buyers rate 2/3 of B2B salespeople as average or poor.

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more?

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. How Much Do People Forget?

B2B 134

B2B Marketing Top of Funnel ACT 134

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Appbuddy

NOVEMBER 11, 2021

As an email marketer, you’ve worked hard all year to reach subscriber inboxes — but don’t take your foot off the gas yet. Deadlines to meet end-of-year sales and marketing goals are approaching quickly. Unfortunately, marketing teams have their work cut out for them this year. Tokenization ? personalization. “Hi

B2C 98

B2C Email Marketing B2B Marketing 98

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. The Importance of Buyer Personas A recent Janek survey showed 83 percent of best-in-class sales organizations have clearly defined buyer personas.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Paul Nolan How important is digital marketing spend? A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020 indicated that budget constraints initiated when the pandemic hit would continue into 2021, yet budgets for technology and digital channels may actually grow.

Webinar Metrics 177

Webinar Metrics Survey Promotion Channels 177

Zoominfo

OCTOBER 5, 2021

Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Demand generation is based on marketing campaigns to create a demand or interest in your product or service. Lead generation marketing is based on campaigns to collect information about potential customers and turn them into leads.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Generation 130

Crunchbase

SEPTEMBER 14, 2021

The B2B digital inflection point: How sales have changed during COVID-19, MicKinsey & Company. Fortunately, the same survey has shown that spending among these businesses has remained intact or has increased, as new initiatives and projects are taken to adapt to these uncertain times. What are buying signals?

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Rank Lead Scoring 246

Lead411

MARCH 24, 2020

As companies look for ways to rapidly boost and increase the B2B pipeline for 2020, there are new adjustments that need to occur to ensure a healthy bottom line. Companies that invested in conference heavy sales and marketing are now allocating budgets toward online resources like outbound prospecting and virtual conferences.

Top of Funnel 69

Top of Funnel Funnel Pipeline B2B 69

Janek Performance Group

APRIL 2, 2024

For example, McKinsey’s Future of B2B sales: The big reframe lists the following: More hybrid sales roles with a focus on business development in outperforming organizations Customer preference, including remote human interactions or digital self-service These changes can determine your approach, resource allocation, and competitiveness.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. At their worst (i.e

Data 213

Data Buyer Persona Demographics Segment 213

The Digital Sales Institute

APRIL 6, 2021

A B2B sales message is about grabbing attention. A relevant part of that branding journey is writing an impactful B2B message. A relevant part of that branding journey is writing an impactful B2B message. Compose a winning first B2B message, and you’ll be ready to start conquering the market.

B2B 66

B2B Hiring B2C Social Media 66

Sales and Marketing Management

DECEMBER 14, 2020

A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive What does it mean for B2B sales managers as they strategize for 2021?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Hubspot Sales

JUNE 23, 2020

According to McKinsey , marketing and sales leaders need to operate across a range of different environments. In-person events became online webinars, and live demonstrations are now video conferencing sessions. The global customer sentiment survey also found that consumers are turning to online content in record numbers.

Revenue 111

Revenue B2B Webinar Metrics How To 111

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! This could involve collaborating on a webinar, guest blogging on their blog, or co-creating content.

Social Media 52

Social Media Marketing How To Discount 52

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

FEBRUARY 3, 2022

According to the Havas’ Meaningful Brands Report , a survey of 395,000 consumers found that 75% of brands could disappear and be easily replaced. Making continuous improvements to your support offerings, not just during a sales or marketing push, is key to customer retention.

Customer 100

Customer Loyalty Consumer Survey 100

SBI Growth

SEPTEMBER 4, 2012

We recently surveyed hundreds of marketing leaders in small to medium size businesses. In our research, we found that marketers are feeling the growing pressure to prove their marketing spend is generating results. And in a growing number of cases, CEOs have given their marketing leader a “new business” quota.

Marketing 288

Marketing Face-to-face Hiring Social Media 288

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response. Create a Crisis-Countering ABM Action Plan.

Account Based Marketing 82

Account Based Marketing Webinar Metrics Strategy Marketing 82

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! The 3 Biggest Potholes of B2B Events (And How to Steer Clear). Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

DiscoverOrg Sales

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Align sales and marketing with SLAs.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Demand creation Includes webinars, white papers, and product trials 3. The good news?

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Allego

DECEMBER 14, 2021

At a recent Allego webinar, Josh Bersin , global HR industry analyst, and Kathi Enderes , Vice President Research at The Josh Bersin Company, and I discussed the findings from a recent report: The Sales Employee Experience: Driving Collaboration, Community, and Outcomes. Overshadowing all these stressors is the recent job market.

Face-to-face 145

Face-to-face Scale Hiring Survey 145