Sales and Marketing Management

DECEMBER 6, 2018

But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. Sixty minutes is a long time, and there are numerous possibilities now presented to B2B marketers. It’s a great opportunity for B2B marketers to get creative with their storytelling.

B2B 205

B2B Marketing Video B2C 205

Hubspot Sales

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S. compared with 31.9%

Twitter 88

Twitter Margin Social Media Ideal Customer Profile 88

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Twitter Followers: 124k. Well, you’re in luck!

Influencer 188

Influencer B2B Social Media Twitter 188

Score More Sales

FEBRUARY 27, 2013

As a long time Twitter user and fan, I have directly seen how more than 100 companies – mostly B2B find prospects and even close business through their Twitter account. Brands mastered this first, and now even some reluctant CEOs and marketers in small mid-market companies are getting on the bandwagon.

Twitter 232

Twitter Strategy Prospecting Promotion 232

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. How will Facebook’s new algorithm impact your B2B business?

B2B 180

B2B Strategy Buyer Persona Marketing 180

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! It’s free!

Research 233

Research B2B Tools Company 233

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This development has had a significant impact on the B2B buyer’s journey. This means that mobile marketing has become more important than ever. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020.

B2B 100

B2B Marketing Social Media Penetration 100

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. The good news is, there’s no shortage of ways to leverage video to create unique B2B content.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. Social selling , which is a way to engage and get to know prospects through social media, has become an area in which B2B brands must be competitive. Identify your B2B buyer’s pain points and, when possible, offer ideas.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

criteria for success

DECEMBER 14, 2022

Her specialty is as a business strategist focusing on growth and productivity in B2B Saas, technology, and service providers. . She built her career in a number of senior marketing leadership roles in large companies. Trends in marketing and sales alignment, productivity, and revenue growth. Follow us on Twitter!

Marketing 98

Marketing Social Media Twitter LinkedIn 98

The Digital Sales Institute

JANUARY 19, 2022

B2B marketing content in the primary method to drive web traffic and sales leads. What is B2B Marketing Content? B2B marketing content is a type of marketing content that focuses on the needs and wants of the business-to-business (B2B) sector. Strategies for better B2B Marketing Content.

B2B 52

B2B Marketing Social Media How To 52

LeadFuze

NOVEMBER 30, 2021

Twitter Lead: Try This 3-Step, No-Fluff Process. Twitter is a great tool for marketing, but how about you find leads on Twitter as a sales application? Yes, Twitter can be a powerful lead prospecting tool. Here’s how I use find leads on Twitter, connect with prospects and convert them into customers.

Twitter 52

Twitter Sales Qualified Lead Leads Marketing Qualified Lead 52

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

DECEMBER 5, 2018

Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage. In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel.

B2B 157

B2B Advertising Advertising Promotion 157

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. The best B2B option until now has been LinkedIn ads. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

criteria for success

SEPTEMBER 20, 2023

With his Masters in New Media Studies, he helps B2B sales leaders. Follow us on Twitter! CFSPlayBook Sales & Marketing Alignment 3 Critical Areas Where Collaboration is Essential Download Now Listen & Subscribe to Let's Talk Sales There are TWO WAYS you can listen to this podcast. We hope you enjoy his story!

Marketing 52

Marketing Social Media Twitter Study 52

Pointclear

FEBRUARY 2, 2011

Follwer her on Twitter @marketingprofs. As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Wiley, 2011).

Trends 180

Trends B2B Social Media Marketing 180

Zoominfo

FEBRUARY 13, 2021

He strongly believes in aligning data and analytics strategy within marketing departments. Follow Sears on Twitter. Follow Matt on Twitter. Follow Sebastien on Twitter. Follow Sene on Twitter. Follow Selom on Twitter. Steve Kozek, Citizens Bank. Steve holds an MBA from Sacred Hearts University.

Analytics 246

Analytics Data Insurance Insurance 246

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Score More Sales

AUGUST 26, 2014

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer).

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Score More Sales

FEBRUARY 10, 2014

I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. email lori@scoremoresales.com | View My LinkedIn Profile | twitter | google+. The post Nine B2B Sales Myths Busted appeared first on Score More Sales.

B2B 240

B2B Hiring Webinar Metrics Lead Rank 240

Score More Sales

AUGUST 16, 2013

Follow some of my colleagues through their Twitter handles or via their blogs and you’ll be near some of the best B2B sales advice you can get. This week, Inbound Marketing Experts HubSpot came out with their list of 25 Helpful Sales Blogs You Don’t Want to Miss Out on. Oh, and there is no cost. You gotta like that.

Resources 182

Resources B2B Webinar Metrics Lead Rank 182

Pointclear

MARCH 27, 2014

I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

Social Media 223

Social Media Media B2B Decision Maker 223

Sales Hacker

JUNE 28, 2019

It’s pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Twitter can be a very powerful nurturing tool for lead prospecting. And we thought there should be a fluff-free process you could implement to use Twitter to connect with prospects at a higher rate.

Twitter 88

Twitter Lead Rank Lead Scoring Leads 88

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

B2B 113

B2B Hiring Social Media Face-to-face 113

No More Cold Calling

MAY 20, 2014

One way companies derail trusting relationships with customers is with overcomplicated sales and marketing processes and terminology. Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Get those referral introductions!

B2C 237

B2C B2B Enterprise Enterprise 237

Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. 10 Marketing Productivity Quotes.

Marketing 171

Marketing Face-to-face Follow-up Motivation 171