article thumbnail

4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2C 209
article thumbnail

How to Motivate Your Sales Team & Improve Your Customer Service Experience with Dionne Mejer, #224

Vengreso

Because when you have a highly motivated (and effective) sales team, then the customer experience is often better streamlined and supportive – helping to turn first-time customers into lifetime customers. How do we have a good customer experience? How do we have conversations?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom Smart Selling

Beyond using a CRM (customer resource management software) to simplify the salesperson’s job, how can the digital version of the lean concept connect to and complement selling , especially when there are so many different definitions for digital lean? How Lean Principles Apply to Customer Experience. Simplify your website.

B2C 119
article thumbnail

How Younger Generations are Disrupting B2B Buying

Zoominfo

Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. Encourage customers to review or share their experiences with your product, post updates on trending topics, or join conversations in relevant groups.

B2B 130
article thumbnail

3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement.

Strategy 166
article thumbnail

People Do Business With People They Know, Like, and Trust

Zoominfo

Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. They developed online friendships, and those friends became loyal customers. Write extensively about your mission and the problems you solve. The Final Message: People Buy from People.

article thumbnail

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

You deal at a level and the businesses are your core customers. Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. B2B marketing is more technical than B2C. Businesses are constantly looking for premium service, and one simple mistake can cost you a valuable customer.

Retention 238