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4 Strategies for Creating a High-Performing B2B Social Media Post

Sales and Marketing Management

B2B social media marketing is distinctly different than strategies deployed by B2C marketers. These four characteristics of top-performing B2B social media posts provide insights on how to create a high-performing B2B social media post.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ).

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not?

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Weekly Roundup: Leveraging Social Media, Continuing Human Connection + More

The Center for Sales Strategy

> 5 Ways B2B Brands Can Leverage Social Media to Connect With Customers– PandaDoc. Most B2B brands have a presence on at least one social network. But far too many B2B companies don’t tap into the full power of social media. They may assume social media caters to B2C companies and are less of a priority for B2B.

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9 Ways to Boost Your Social Media Marketing

Sales and Marketing Management

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

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Are you in Social Media Denial?

SBI Growth

This statement covers B2B, B2C and B2G. With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? Buyers are online.

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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Bryan Kramer explains the significance is his Social Media Today article—“ There Is No More B2B or B2C: There Is Only H2H (Human to Human).”.

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