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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. On this list, you’ll find a variety of tools, both paid and free, to add to your existing technology stack. Let’s get into it! Check it out! Sprout Social.

Research 233
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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years.

Lead Rank 236
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19 best sales influencers you must follow in 2020

Salesmate

Back in the days, students and knowledge-seekers used to choose a guru. That’s why we have handpicked 19 best sales influencers from the business community. Some of them are serial entrepreneurs, some of them are investors, and some of them are sales leaders of successful businesses. 19 best sales influencers to follow in 2020.

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow. Find your buyer on the network, and check out each of the following areas of their profile: Experience at their current job: Most people list primary job duties or major projects they’ve worked on.

Research 127
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How to Manage Expectations Around Marketing Vanity Metrics

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Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Facebook likes. Twitter followers.

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The 30 best marketing resources on the Internet

Nutshell

The only way to ensure your company’s lead generation strategies are up-to-date is to study current trends and read about the tips and tricks that the experts are using. The list has been divided into three categories for your convenience: podcasts, YouTube channels, and blogs. Best Marketing Podcasts. Marketing School.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Channels 187