Zoominfo

FEBRUARY 7, 2018

And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”. How will Facebook’s new algorithm impact your B2B business?

B2B 180

B2B Strategy Buyer Persona Marketing 180

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Ultimately, your sales and marketing strategies depend on it. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.

Intent Signal 100

Intent Signal B2B Customer How To 100

Pointclear

JUNE 20, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Will it bring another evolution in the ever-changing buying and sales processes?

Quota 213

Quota PointClear B2B Face-to-face 213

Zoominfo

NOVEMBER 11, 2019

People buy from people first, product second, according to Director of Sales Steve Wernke. Let’s explore this conundrum with nine tips from our top sales closers. To make customers feel good about the sale, communicate these three pieces of value, in this order: additional support additional product and services price discount.

Closing 191

Closing B2B Scale Decision Maker 191

The Digital Sales Institute

JANUARY 19, 2022

B2B marketing content in the primary method to drive web traffic and sales leads. Content, articles and blogs are now the main chanel to drive inbound leads and traffic to a website. Plus quality content supports not only online selling but the whole sales process. What is B2B Marketing Content?

B2B 52

B2B Marketing Social Media How To 52

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. Sales leads vs. prospects vs. customers.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent. Not good enough.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customer Top of Funnel 98

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. Ready to learn more about the state of B2B lead generation?

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Keep reading!

Case Study 244

Case Study Referrals B2B Social Media 244

LeadBoxer

FEBRUARY 4, 2019

We all know that making a sale is the act of exchanging a product or service in return for cash, but there is far more to selling than what meets the eye. With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Zoominfo

JANUARY 27, 2019

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Marketing Referrals Influencer 210

Smooth Sale

SEPTEMBER 8, 2023

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? Besides, many won’t have attended events during the Covid years. Corporate Events Create Excitement Around The Brand The power of a corporate event isn’t limited to the event itself, either.

Face-to-face 102

Face-to-face Licensing Lead Rank Lead Scoring 102

Score More Sales

AUGUST 18, 2014

It is human nature for sales professionals to say more than they need to when talking with clients and potential buyers. This works well if you are newer in your sales role and may not have all of the answers you need to be of most help to the buyer. Is it so long you have to scroll and scroll and scroll down to get through it?

Ideal Customer Profile 228

Ideal Customer Profile Call-back Twitter Inside Sales 228

Score More Sales

AUGUST 25, 2014

The words you choose have great power. When the people you are grating on happen to be potential buyers, your manager, your company president, or referral partners, you may lose a sale. I was at a restaurant this weekend and our waiter must have said, “no problem” to us about a dozen times.

Referrals 221

Referrals Ideal Customer Profile Buyer Up-Sell 221

Anthony Iannarino

SEPTEMBER 12, 2020

Effective selling requires effective language, since words and ideas are the currency we use to create value for our clients. Build that value from the ground up: the better your talk tracks, the better your dialogue, and ultimately the better your sales conversation. Opening a Sales Call and Setting the Agenda. Learn more here.

B2B 61

B2B Lead Rank eBook Call-back 61

Fill the Funnel

APRIL 14, 2014

Unlike traditional social networking, which can be figured out in moments, learning to be a great B2B social networker takes a bit of practice. These seven tips will help you be a better B2B networker and make more successful connections online. Don’t limit your B2B networking activities to just the internet.

Networking 123

Networking B2B Face-to-face Social Media 123

Score More Sales

JULY 1, 2013

If you are in sales and have mastered the art of the brief, succinct message, consider yourself a Sales Rockstar or on your way to being one. The words you choose, and the quantity of them directly affect your success in gaining someone’s attention. Learn new words and expand your vocabulary. Choose wisely.

Inside Sales 220

Inside Sales Lead Rank Lead Scoring Outbound 220

Score More Sales

DECEMBER 9, 2013

Do you know how important understanding the word NO is in the profession of selling? It is a word that can cause much grief and challenge when you are new. NO is a word that you come to appreciate as having many meanings when it comes to buyers and sellers. It’s not much different in the B2B world.

Inside Sales 210

Inside Sales Lead Rank Lead Scoring Ideal Customer Profile 210

Sales and Marketing Management

FEBRUARY 16, 2018

It is no wonder that some have been branded names such as “tweeting firms.”. Blogs too are fast being turned into viable platforms. In recent times, social media platforms have been turned into B2B lead-generation sites. Every digital platform, be it a website, blog or social media page, needs content.

Marketing 192

Marketing Social Media Lead Rank Lead Scoring 192

Gong.io

FEBRUARY 14, 2022

The best salespeople do everything in their power to create an unfair advantage. Chris Orlob, John Barrows, and Mark Roberge know a thing or two about how to create this unfair advantage and dominate sales. If you look on the Gong blog , you will likely bump into many articles he’s written. Cold emailing (SPAM) to blogging.

Examples 121

Examples Strategy Hiring Cold Calling 121

Gong.io

JANUARY 2, 2023

Meanwhile, the good prospects they should’ve focused on have already gone cold. This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. How do you know whether to move prospects through your sales funnel or disqualify them? What is sales qualification?

Ideal Customer Profile 149

Ideal Customer Profile Lead Rank Sales Qualified Lead Lead Scoring 149

Mr. Inside Sales

JUNE 12, 2018

Discover cold calling tips, best practices and techniques to avoid and learn ways that really work on how to make effective B2B cold calls for sales. But just ask account managers and inside sales managers if they still have to prospect and cold call to develop leads and they’ll tell you absolutely! So don’t do it.

Cold Calling 162

Cold Calling Gatekeeper How To Social Media 162

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). Need Help Automating Your Sales Prospecting Process? Who have more than 10 employees. Who currently have job openings for marketing help. What Is a B2B Marketing Plan and Strategy? What is a b2b marketing strategy?

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187

DiscoverOrg Sales

AUGUST 29, 2017

This blog is more personal than business – it’s the story of how two companies pushed each other to be better, how that competition changed me as a leader, and why I couldn’t be more excited about our future. They had real executives, a great website, and venture funding. I remember the first time I heard of RainKing.

Competition 251

Competition Hiring Enterprise Enterprise 251

Zoominfo

DECEMBER 16, 2019

Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. We’ve written at length about the state of cold calling, and we’ve explained why the phone remains an essential tool in the modern sales rep’s arsenal. Here’s how we did it. Is cold calling dead?

Cold Calling 200

Cold Calling Call-back Competition Scale 200

Score More Sales

JULY 22, 2014

Midmarket companies and larger SMBs seem to fall into three camps: the ones who understand the power of social sales and actively work to build a plan of action, the ones who are coming around to this idea but not doing much yet, and those who are turning a blind eye and are missing a great window of opportunity.

Ideal Customer Profile 234

Ideal Customer Profile Banking Engineering Twitter 234

Janek Performance Group

MARCH 26, 2024

In sales, a business development strategy is central to understanding and engaging with your customers. Thus, they can tailor their marketing and sales efforts accordingly. Thus, they can tailor their marketing and sales efforts accordingly. Crafting detailed buyer personas allows organizations to humanize their target audience.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Score More Sales

JANUARY 8, 2013

Jen Mueller, sideline reporter for the Seattle Seahawks had a quick conversation with Seahawks star quarterback Russell Wilson recently and shared a lesson for us all in sales about the power of the words we choose to use. Have you tried other words and then measured the results both ways? Let’s be blunt.

Travel 258

Travel Outbound Influencer Buyer 258

Pipeliner

MARCH 29, 2022

But what features should lead generation software have, and how much does it cost to use such services? We will explain everything in simple words so that even marketing novices can understand all aspects. We will explain everything in simple words so that even marketing novices can understand all aspects.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. If you’re having trouble converting leads – or getting leads at all – here’s your simple, three-step process to keep your eye on the ball. You already know this.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Score More Sales

NOVEMBER 11, 2013

One way you can be more successful in remote selling – that is, selling when you are not in front of your prospective buyer in person, is to have more impact with your messaging. To do this you need to say MORE with LESS words. Yesterday’s sales talkers must now become today’s succinct “sales message givers.”

Inside Sales 221

Inside Sales Lead Rank Lead Scoring Call-back 221

Artesian Solutions

OCTOBER 30, 2018

The Consumerisation of B2B: Analysing the impact of the ‘Amazon Effect’ on B2B Sales. There’s a new normal that blurs the lines between B2B and B2C”. The rise of Amazon demonstrates just how far buyer preferences have shifted. Buyers are demanding more agile and responsive B2B sales practices.

B2B 45

B2B B2C Segment Lead Rank 45

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. If you’re new to employer branding, today’s blog post is for you. Today’s candidates have access to a wealth of information regarding open positions and hiring companies. Keep reading!

Hiring 250

Hiring Social Media Face-to-face Channels 250

Cience

DECEMBER 16, 2019

However, we believe that the success of a cold call heavily depends on whether you have a good or a bad script. Have you ever driven a car at night and accidentally caught an animal in your car lights? A good sentence for an email or a blog is never longer than two lines. Make the right word choice. Scripts are rigid.

Cold Calling 55

Cold Calling Lead Generation Lead Rank Sales Qualified Lead 55

Zoominfo

MARCH 7, 2018

Whether female or not, these words of wisdom will enlighten, motivate, and empower the masses. Lean in, speak out, have a voice in your organization, and never use the word, ‘sorry’ ” ? build greatness for the long term.”? Inspirational Quotes from Influential Women in Business. Trish Bertuzzi. Click to Tweet!

Engineering 273

Engineering Motivation Follow-up Exact 273