Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to?

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to?

Marketing 71

Marketing Social Media Scale Trends 71

Sales and Marketing Management

DECEMBER 26, 2019

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. It’s the hub of all marketing activities and often provides the first impression of your company to potential customers and partners. The most effective B2B websites are continually nurtured and developed.

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 130

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Pipeline

APRIL 1, 2024

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. There are essentially two competing schools of thought among B2B marketers.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Sales Hacker

JUNE 23, 2021

There’s more sales content than ever before – how do you sort through the noise? Since we deal with sales content on the daily, we thought we’d save you some time. Since we deal with sales content on the daily, we thought we’d save you some time. Here are the seven best sales blogs (and five bonus sales newsletters!)

Top of Funnel 79

Top of Funnel Webinar Metrics Hubspot Cold Calling 79

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. The Importance of Buyer Personas A recent Janek survey showed 83 percent of best-in-class sales organizations have clearly defined buyer personas. Seventy-one percent of companies that exceed lead generation and revenue goals have documented buyer personas.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. Consider: Who will be using the initial data?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Nutshell

APRIL 3, 2024

Table of Contents Why should you conduct SEO website audits? Consider the tools you’ll use 3. After you capture the image, you can reference it at any time, compare it to the images of others, use it to improve your own skills in the future, and more! DOWNLOAD Want to generate more leads? (Of Of course you do.)

How To 71

How To Google Analytics Lead Rank Lead Scoring 71

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ).

Lead Qualification 214

Lead Qualification Lead Rank Marketing Qualified Lead Sales Qualified Lead 214

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Top B2B Lead Generation Statistics for 2018. Let’s get into it! We say yes!

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands.

Influencer 153

Influencer Marketing Hubspot B2B 153

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Smooth Sale

MARCH 13, 2024

Photo by Tammydz via Pixabay Attract the Right Job Or Clientele: How to Use Your Company Car to Increase Sales Now How to Use Your Company Car to Increase Sales Now Are limiting thoughts driving less traffic to your business? Our collaborative blog offers insights on How to use your company car to increase sales now. _

Company 102

Company Hiring How To Social Media 102

Zoominfo

JUNE 5, 2019

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. Use this infographic to guide your recruiting efforts and source better candidates today! 4 B2B Marketing Automation Problems [Infographic].

Buyer Persona 185

Buyer Persona Sales Qualified Lead B2B Proposal 185

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. The best part? Let’s get into it!

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! It helps you generate social capital and expand your influence.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. More than a billion hours of video content is watched on Youtube every day ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

Allego

DECEMBER 20, 2022

And my personal favorite: “I used the ChatGPT AI chatbot to do my holiday shopping this year” – digitaltrends. The big deal is that until now, most AI tools have been underwhelming at best. It can generate an incredible range of material from songs to jokes to computer code to essays. So what’s the big deal?

How To 116

How To Lead Rank Face-to-face eBook 116

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Smooth Sale

DECEMBER 23, 2023

One of the best ways to protect your business is to spend money wisely and save whenever possible while still using your funds and assets to grow and develop the company. Training and Skilled Workers Much of the time, the best way to save money is to spend it. Skilled workers can also save money in other ways.

Construction 106

Construction Hiring How To Vendor 106

Zoominfo

JANUARY 30, 2018

Businesses everywhere use push notifications to deliver content and important updates to customers and website visitors. Because push notifications are a relatively new marketing tool, businesses are still trying to figure out how to leverage this new technology to its full potential. Segmentation. Frequency and timing.

Buyer Persona 182

Buyer Persona Segment B2B Inbound 182

Smooth Sale

MARCH 20, 2024

From smart contracts to VR and AR, our collaborative blog offers suggestions for technological business changes for growth to consider seriously. Limitations and restrictions forced firms to adapt, and one key way they did this was to embrace smart contracts. Everything around us collects data, from our phones to AI-powered appliances.

Hiring 102

Hiring Retail Lead Rank System 102

Zoominfo

JUNE 26, 2019

This is a marketer’s worst nightmare. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Emailing bad contacts is one of the fastest ways to get marked as spam, which can easily be avoided by keeping your email list healthy. The likely culprit? A bad email reputation.

B2B 200

B2B Email Marketing Campaigns Channels 200