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What lies ahead

Sales and Marketing Management

Business leaders are increasingly asked to anticipate changes that will impact their industry. think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard? think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard?—?are

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

Let customers drive product development: Customers should have input regarding product changes and offerings. The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Ready to learn more? Keep reading!

B2C 209
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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Significant shifts in the way customers research buying opportunities, engage with brands, and make purchases are all well underway, and these changes will have lasting implications for marketers as we move toward the “next normal.”.

Marketing 166
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Conquer the Climb: Overcoming Digital Marketing Challenges for Small Businesses

BuzzBoard

According to Google, only 37% of small businesses employ digital marketing to sustain their operations online. Many small businesses lack the necessary skill set to devise effective digital marketing strategies and, with limited resources, struggle to keep up with ever-changing digital trends.

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The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. This impacts all campaign elements such as email, digital ads, and adwords. The Call to Action in this blog is visually attractive and promises value. Every CMO is looking for ways to increase performance.

Campaigns 310
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3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

We also try to blog about the topic as soon as possible. For example, we recently blogged about GDPR, email security, and whether Slack is killing email.) Let’s agree that the goal of your marketing team should be to help your sales team. Sound good? Read it: 7 Quick Wins for Sales and Marketing Alignment. Share industry scoops.

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5 Surprising Sources of High-Quality Leads

Zoominfo

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. Business objectives change, solutions under-deliver, and new decision makers are brought on board and want something well, new. But don’t throw in the towel just yet.

Leads 178