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May 2019 B2B Blog Post Round-Up

Zoominfo

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth.

B2B 189
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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Start your free trial?

Lead Rank 246
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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Turn Your Website into an Interactive Selling Solution. But today, your business’s website needs to be a welcoming, interactive place that customers enjoy using. 38% of people will stop engaging with a website if the content/layout is unattractive. Have a Content Marketing Strategy. Informational. SEO-friendly.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

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3 Most Common Mistakes in Lead Generation - Video Blog

SBI Growth

There are three themes commonly present in under-performing lead generation programs. Marketing leaders can quickly diagnose the most common Lead Generation mistakes. This blog post consists of four 60-90 second videos to evaluate your effectiveness. Common Mistake #1 - Premature Acceleration of Leads to Sales.

Lead Rank 288
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B2B Lead Generation: The Ultimate Guide

Zoominfo

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services.

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How Can I Use Content Marketing to Nurture Leads Like a Pro? Content is King!

BuzzBoard

Understanding the Importance of Content Marketing in Lead Nurturing for Small Businesses The significance of content marketing in nurturing leads for small businesses is profoundly essential. Globally recognized, content marketing forms the crux of successful lead-nurturing strategies.