3 Principles of Effective Crisis Communications for Agile Marketers
Sales and Marketing Management
NOVEMBER 6, 2020
Today, nearly 90% of B2B sales activities are conducted remotely via phone, videoconferencing, or the web, and customer preference for tech-enabled sales interactions has spiked dramatically in recent months, as have preferences for self-service options. Agility depends on trust. of purpose-driven advertising over time.
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