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Why Buyer Enablement Is Important in Today’s Buyer Journey

Allego

Revenue enablement is a holistic organizational approach that gives every team the right training, coaching, and content to engage and support leads, prospects, and buyers at every opportunity. Every role that touches the buyer journey contributes to revenue through sales, upsells, cross-sells, and renewals. What Is Buyer Enablement?

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Sales Managers: The Software Stack To Turbocharge Your Team in 2022

Gong.io

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

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How to Motivate Sales Reps to Use Marketing Content

Allego

Marketing toiled over this content, so how can you motivate your sales team to use it? The report Getting Sellers Engaged: What Motivates Sellers to Use Your Content observed the behavior of more than 300 sales reps to gauge the impact of different introductions. How would I adjust the content to fit my buyers’ needs?

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The 12 Best Sales Tracking Software Tools

Nutshell

Improving your sales numbers requires a healthy helping of cold hard data—the kind of data that only sales tracking software can provide. Keep reading to learn what sales tracking software is, what a proper sales tracker tool looks like, and the 12 best sales tracking software options available to you.

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A 3-Step Framework for More Informed B2B Software Buying

The Spiff Blog

If you’re reading this, it’s likely because you’ve made a regrettable software purchase or gone through a nightmarish buying process at some point in your career. And, unfortunately, your software buying woes may only get worse in the near future. Take commission software , for example. We’ve all been there.

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What is Guided Selling & How Does it Work? 5 Best Software Tools

Hubspot Sales

We’ll also dive into a few guided selling examples, cover some software tools that can help, and finish off with guided selling best practices to get this most from this approach. If your brand can provide a streamlined and simple customer experience that gets buyers what they want, when they want it, they’re more likely to come back.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. It’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Creating a customer loyalty program to motivate repeat business is a solid step to boost up allegiance.