How Risk Reversal Language Will Help You Accelerate Your Sales Cycle
Sales and Marketing Management
NOVEMBER 28, 2018
An excited prospect who believes your value proposition is a “no brainer” can instantly turn cold and ignore your calls when it’s finally time to put ink to the contract. So, how do you remedy the anxiety a buyer might feel before the deal closes? Money-back guarantees. It all comes down to what you say.
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