BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These are just a few small business digital marketing case studies that reinforce this point.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Pipeliner

MAY 19, 2021

Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. People at different stages of the customer buying journey will have different needs; creating content with this in mind will help you make more sales. Let’s take a look!

Case Study 98

Case Study Marketing Insurance Insurance 98

Sales and Marketing Management

MAY 9, 2019

Varner I noticed organizations continually invest time and money to improve sales team effectiveness, but which one? There are hundreds of sales training companies offering thousands of programs in all aspects of selling: call planning, presenting, negotiating, managing key accounts, questioning and more. Author: David L.

Sales Process 209

Sales Process Engineering Case Study Call-back 209

eGrabber

JANUARY 11, 2024

For many businesses, generating strong sales leads is a top priority, but a vexing one. You need clues about the people and businesses that will buy your products and services, but how to get sales leads is a constant problem. Businesses may later realize that they bought worthless sales leads.

Paid Content 45

Paid Content Inbound Sales Qualified Lead Lead Rank 45

Allego

JANUARY 9, 2018

Sales engineers bridge the gap. Sales engineering, also known as technical sales or solutions consulting, serves as the foundation of technical knowledge for a sales organization. Customer case studies and whitepapers. Developers build the product. Salespeople sell the product.

Engineering 48

Engineering Hiring Buyer Persona Video 48

BuzzBoard

APRIL 3, 2024

Underscoring the impact of digital marketing is vital in persuading these businesses to invest in this powerful tool of growth and visibility. Digital marketing case studies often demonstrate its tangible impact on small businesses. For instance, digital marketing case studies attest to its effectiveness for small businesses.

Small Business 52

Small Business Small Business Cost per Lead Case Study 52

LinkedFusion

AUGUST 23, 2023

There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. Ready to rev up your engines for this lead-fueled adventure? Sales rep traveled a long distance to meet their prospect. Let’s roll!

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Allego

MARCH 26, 2024

For years, various vendors talked about sales enablement and helping customer-facing sellers be more effective. But is there a difference between sales enablement and revenue enablement? But is there a difference between sales enablement and revenue enablement? How exactly is revenue enablement different from sales enablement?

Sales Enablement 62

Sales Enablement Revenue Face-to-face Lead Rank 62

SalesHandy

AUGUST 22, 2022

Most businesses dedicate a large sum of their resources toward lead generation rightfully so as it can help boost sales and increase ROI. If you go after prospects that are still early on their buyer’s journey, and not at the decision-making stage then it will be difficult to make a sale. It’s a competitive market out there!

Lead Rank 52

Lead Rank Lead Generation Lead Scoring Sales Qualified Lead 52

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” What is a Marketing Technology Stack?

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

BuzzBoard

FEBRUARY 23, 2024

As sales professionals catering primarily to small and local businesses, it’s paramount to understand the unique digital marketing needs of these enterprises. Digital marketing, however, offers tools to compete with larger corporations globally while retaining local character and appeal. Learn more about us today.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

Sales Hacker

SEPTEMBER 16, 2021

Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal. Sales Profile: SMB to Commercial. Sales Profile: SMB to Commercial.

Top of Funnel 74

Top of Funnel Revenue Engineering Funnel 74

Sales and Marketing Management

OCTOBER 9, 2020

Author: Matt Kamp For B2B sales teams, referrals are worth their weight in gold. When customers or other companies refer people to you, your company is viewed as more trustworthy in front of those leads, and because of that trust, you can expect a faster – and more successful – sales cycle. Here are a few tools I use: .

Referrals 177

Referrals Company Scale Case Study 177

Sales and Marketing Management

JUNE 16, 2017

Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness. To expand its market penetration, Airbnb reverse-engineered an application program interface (API) that allowed its users to post listings on Craigslist. The most famous example?

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline. Go Virtual.

Revenue 128

Revenue Scale Collateral Harvest 128

Highspot

MARCH 26, 2024

Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. Oftentimes, sales managers won’t have the bandwidth to set up personalized training and coaching sessions for each rep on their team. That’s where AI comes in.

Sales Coaching 52

Sales Coaching Coaching Training Exercises 52

Allego

JULY 17, 2023

For years, we’ve talked about sales enablement and how enablement can help sales teams sell more. What sales content do teams need? It includes everyone who plays a role in helping to generate revenue for the business: sales, marketing, enablement, HR, and customer success. Change has come to enablement.

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

Partners in Excellence

MARCH 25, 2023

These tools can help make sellers more efficient, perhaps, sometimes even better. But I’ve been struck by the absence of discussions about how buyers can use these tools, simplifying their digital research and learning. Clearly, these tools will become the Go To tools for modern buyers. I decided to become a buyer.

Lead Rank 62

Lead Rank Case Study Analytics Lead Scoring 62

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

BuzzBoard

FEBRUARY 28, 2024

The latest SEO tactics can deliver high-quality web traffic, potentially leading to increased sales and revenue. Additionally, digital marketing endeavors such as email campaigns and social media posts are powerful tools to engage with customers by keeping them updated on new products, special offers, and company news.

Small Business 52

Small Business Small Business Marketing Social Media 52

SBI Growth

MAY 10, 2013

There is never enough content to drive the lead generation engine. The Cry for More Content from the Sales Field. CMO’s are constantly reminded by the sales field’s cry for new content. CMO’s are constantly reminded by the sales field’s cry for new content. Case Studies can be created from examples within the Webinar.

Marketing 312

Marketing Case Study Webinar Metrics Harvest 312

Close.io

SEPTEMBER 19, 2019

No joke, we’ve spoken to CEOs who want to make money on outbound prospecting in 90 days, but when asked how long their sales cycle is, they answer “four to six months.” Move into new segment (Up or down market, launch self-service or sales assisted, multichannel). Massive sales team growth. Going international. Reduce churn.

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

BuzzBoard

MARCH 1, 2024

In your sales meetings, be sure to emphasize the importance for local businesses to have mobile-responsive websites. With local searches and mobile internet usage on the rise, responsive design can enhance search engine visibility, improve brand perception, and increase conversion rates, thus driving sales and revenue growth.

Lead Rank 52

Lead Rank Lead Scoring Case Study Pivotal 52

Allego

DECEMBER 22, 2020

Great sales content drives conversations—and results. In many organizations, a sales enablement team drives the creation, distribution, and management of sales content. All this content needs to be easy to consume and reusable across the sales organization. Why Sales Content Isn’t Used. Why is that?

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

Highspot

SEPTEMBER 7, 2023

In this blog post, we delve into sales content analytics, exploring its impact on modern sales techniques. What is Sales Content Analytics? Why Sales Content Analytics Matter? Ways You Can Leverage Sales Content Management Systems Top Sales Content Analytics to Track How Often Should You Audit Your Content?

Top of Funnel 59

Top of Funnel Analytics Guidelines Distribution 59

BuzzBoard

FEBRUARY 16, 2024

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. The first tool every salesperson at a digital marketing agency should use is a SWOT analysis.

Analysis 52

Analysis Competition Small Business Small Business 52

Nutshell

JANUARY 27, 2021

Your only challenge would be to convert the traffic into sales. Search engine optimization, or SEO in short, is the optimization of online content so it becomes visible in search engines’ organic search results. On -page SEO is the optimization of individual web pages so they rank higher in search engines. What is SEO?

Top of Funnel 133

Top of Funnel Lead Rank Lead Scoring Marketing 133

Sales Hacker

NOVEMBER 5, 2021

Not only will this give your customers a better experience when dealing with your brand, but it can also improve your sales process. Some website visitors might not have heard of your company, so make sure you highlight the benefits of what you do to increase the chances of them moving further into your sales funnel.

Top of Funnel 108

Top of Funnel Case Study Customer Comparison 108

Zoominfo

MARCH 4, 2021

Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process. Build a lead nurture campaign – Not every lead that shows up on your radar will engage with your sales and marketing teams.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

BuzzBoard

FEBRUARY 16, 2024

Testimonials aren’t mere expressions of customer satisfaction – they’re powerful tools asserting a local business’s credibility and quality, enabling a connection of trust and community. Salespeople: Take testimonials and stories as key elements for your sales strategies. Review successful case studies here.

Small Business 52

Small Business Small Business Customer Referrals 52

BuzzBoard

FEBRUARY 20, 2024

Amazon-style recommendations, another AI-based strategy, improve the customer experience by making sales recommendations more personalized and effective. The focus should be on enhancing your AI skills, understanding your clients’ needs, and translating these insights into efficient sales recommendations.

Small Business 52

Small Business Small Business Lead Rank Study 52

BuzzBoard

MARCH 23, 2024

This is a crucial aspect in driving sales. Inconsistencies can puzzle search engines, leading to a decrease in your SEO visibility. When consistent across local listings, this data bolsters a search engine’s confidence in your business, thereby boosting your business presence.

Lead Rank 52

Lead Rank Lead Scoring Ideal Customer Profile Google 52

Crunchbase

JANUARY 13, 2023

Sale made, deal closed, customer acquired. Today’s average B2B buyer is typically more than halfway through the sales funnel before interacting with a rep, having done their own market research, competitive analysis and price comparisons online. The rules of engagement are evolving, and sales teams need to evolve right alongside them.

Top of Funnel 98

Top of Funnel Social Media Face-to-face Engineering 98

Sales Hacker

JUNE 11, 2020

Prospecting is something every sales organization needs to master. And yet, while many sales teams celebrate closing deals , very few spend time defining, experimenting, and executing on a quality prospecting strategy. Choose a Primary and Secondary Sales Strategy. the tools you pick or the first hires you make).

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

SBI

JUNE 17, 2019

SalesTech Video Review: TechTarget’s Priority Engine. TechTarget’s Priority Engine tells you which prospect has the highest probability of needing what you have to offer and the greatest likelihood of buying now. With Priority Engine Sales can find the best people to call on right now. Case Studies.

Video 50

Video Case Study Webinar Metrics Engineering 50

Gong.io

AUGUST 19, 2021

I worked with nearly 200 B2B sales leaders to measure their reps’ activities and identify inefficiencies in their systems, tools, and processes. This gave them a data-driven way to decide where to focus their sales organization’s efforts so they could free up reps’ time to actually sell. Read their case study.

Revenue 127

Revenue Forecasting Maximizer Case Study 127