Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Get a Demo Examples of Brand Storytelling 1. What Is Brand Storytelling?

Examples 130

Examples B2B Microsoft Case Study 130

Anthony Cole Training

JANUARY 27, 2014

One of Objective Management Group’s (OMG) partners, Market Sense, in Austin, Texas, had an opportunity to work with 15 MBA students that had never sold. Over a 3-day period, they had to go door-to-door in the same market and sell an overpriced luxury item. 1 team had the strongest overall Desire and Commitment.

Case Study 186

Case Study Study Sales Talent Hiring 186

BuzzBoard

MARCH 15, 2024

Introduction to Small Business Digital Marketing Success Stories In today’s digital age, a strong online presence is crucial for small businesses striving for growth and longevity. With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging. The outcome?

Small Business 52

Small Business Small Business Case Study Social Media 52

Allego

APRIL 18, 2024

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” By targeting users based on specific behaviors and preferences, AI enhances the efficiency and effectiveness of lead generation campaigns so that marketing efforts are directed toward individuals who are most likely to convert.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

BuzzBoard

APRIL 4, 2024

Addressing Fears About Trust Issues in Digital Marketing Agencies Overcoming fear and skepticism toward digital marketing agencies is a common concern for small and local businesses. The alarming whisper, “I don’t trust digital marketing agencies,” often stems from unfamiliarity and past negative experiences.

Small Business 52

Small Business Small Business Case Study Marketing 52

BuzzBoard

APRIL 3, 2024

Explaining the Concept of Digital Marketing for Small Businesses Understanding the concept and effectiveness of digital marketing is essential for salespeople at digital marketing agencies that service local and small businesses. Digital marketing has numerous benefits for small businesses.

Small Business 52

Small Business Small Business Cost per Lead Case Study 52

BuzzBoard

MARCH 5, 2024

Introduction to Small Business Digital Marketing Success Stories Digital marketing has emerged as a vital instrument for small businesses, playing a key role in their success. Numerous case studies have appeared over the years, offering tangible evidence of the effectiveness of digital marketing strategies.

Small Business 52

Small Business Small Business Case Study Lead Rank 52

Sales Hacker

APRIL 9, 2020

Let’s unpack this a bit with a recent client example. Here’s a case study that will show you how it’s done in a real life situation. Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. Create a repeatable sales process driven by content marketing.

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

G2Crowd - Sales Blog

MARCH 25, 2018

A simple Google search of “case studies” will quickly show the truth: case studies mean different things to different industries.

Case Study 53

Case Study Study Examples Google 53

Gong.io

JULY 5, 2022

Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. Let‘s say, for example, you use a B2B sales funnel model with the following stages: Awareness. The best sales funnel examples are those that work as a high-level model. Example, please! Consideration.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales Hacker

MAY 10, 2021

For example, low levels of customer engagement with your product are a clear warning sign of churn. Take the example of the online delivering site Chow Now that helps local restaurants. The feedback can be directly related to the sales process or product and is an excellent source of market intelligence. Source: Chow Now.

Case Study 62

Case Study Study Top of Funnel Churn 62

Hubspot Sales

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Proposal 98

Proposal Examples How To Social Media 98

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Fill the Funnel

APRIL 3, 2015

For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email. What Is a Case Study? According to a wiki definition, a case study is: 1. Why Use Case Studies?

Case Study 48

Case Study Study Top of Funnel Engineering 48

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

Small Business 52

Small Business Small Business ROI Case Study 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Hubspot Sales

SEPTEMBER 21, 2020

For example, suppose you're selling technical software. However, in this example, the chief executive is the last person you’ll have to convince, and there's likely a series of people below C-Suite that will be involved in the process. For example, are you going to be speaking to the IT team that will troubleshoot your software?

Examples 119

Examples Insurance Insurance Sales Cycle 119

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Mindtickle

SEPTEMBER 28, 2023

Fortunately, there are plenty of good sales pitch examples out there to light the way. The most basic example is: Opening statement : This is your hook, where you get the customer’s attention or pique their curiosity. 7 good sales pitch types Need an example of a sales pitch? And is there even a “right” way to sell something?

Examples 59

Examples Social Media Ideal Customer Profile Case Study 59

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

SBI Growth

JULY 18, 2013

And Advantage leisure director Julia Lo-Bue Said accused the cruise lines'' new head of sales Chris Truscott of failing to understand his market. Some Key Learning’s From P&O’s Mistakes: Understand your market, including channel partners, before you change the comp plan. Don’t tie SPIFFS to lots of confusing qualifiers.

Case Study 266

Case Study Study Commission Company 266

Costello

OCTOBER 30, 2018

As a sales manager at Axial, I realized how important case studies are in the sales process. In the following conversation, Julian discusses how success stories can influence the sales cycles, gives best practices on creating winning case studies, and shares his advice on creating a success story-focused sales process.

Case Study 49

Case Study Study Sales Process Conversion 49

Allego

JULY 26, 2023

About 65% of sales marketing content is never used. So how can managers motivate their reps to use sales marketing content? Many organizations traditionally turn to product marketing managers to share new content. Demonstrations and case studies exhibit ideal use cases and strategies. Try these three tips.

B2B 62

B2B Collateral Case Study Marketing 62

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Real Estate 164

Real Estate Marketing Case Study Social Media 164

Hubspot Sales

APRIL 6, 2020

That graphic is an example of bad sales content — one of the easiest ways to lose a prospect's trust and interest. Here, we'll learn more about what sales content is, how it differs from marketing content, some of its different forms, and how to do it well. If marketing content "lines them up," sales content "knocks them down."

Examples 71

Examples Case Study Comparison Outbound 71

BuzzBoard

FEBRUARY 8, 2024

Understanding the Necessity of Digital Marketing Services for Small Businesses In the digital era, the importance of digital marketing services for small businesses cannot be understated. Digital marketing evens the playing field. These are just some of the key advantages of digital marketing. How is this achievable?

Small Business 52

Small Business Small Business Lead Rank Lead Scoring 52

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Read on for our guide to marketing for financial advisors! Utilize event marketing.

Buyer Persona 145

Buyer Persona Social Media Marketing Case Study 145

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 87

Marketing Ideal Customer Profile Social Media Google Analytics 87

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

BuzzBoard

APRIL 15, 2024

Understanding the Power of Email Marketing in Winning Local Business Contracts Email marketing is a powerful tool for digital marketing agencies seeking to secure local business contracts. Employing the right email marketing strategies can provide a formidable edge over competitors.

Email Marketing 52

Email Marketing Marketing How To Commence 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Pipeliner

MAY 19, 2021

If you’re running an eCommerce business in 2021, you need to have a content marketing strategy. Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. Let’s look at a few examples of companies that do this well.

Case Study 98

Case Study Marketing Insurance Insurance 98

BuzzBoard

FEBRUARY 8, 2024

Exploring the Impact of Influencer Marketing on Small Businesses Understanding the dynamics of the evolving digital landscape, many small businesses are embracing innovative strategies to boost brand awareness. Influencer marketing, which involves collaborations with popular social media users, is one such strategy gaining traction.

Small Business 52

Small Business Small Business Influencer Marketing 52

SalesLoft

SEPTEMBER 19, 2022

Today, we’ll review an example of a sales funnel, its stages, and how to optimize your funnel with Salesloft’s engagement capabilities. Before diving into our example, let’s dress down the different stages of a sales funnel and its functions. Organizations utilize marketing automation to scale awareness. Sales Funnel Example.

Top of Funnel 52

Top of Funnel Funnel Examples Lead Rank 52

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219