Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. first before watching In-Depth Case Studies: 31% Webinars: 29% These types of videos on popular social media sites can give your client information on potential customers.

Social Media 52

Social Media Media Video B2B 52

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. They act as the linchpin for agency growth, enhancing sales and cultivating an increasing client base.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

SBI Growth

MAY 10, 2013

The demands for content creation on today’s marketing team can take the form of a raging beast. Marketing teams are fighting to keep up. Too often Content Marketing leaves a wake of smoldering bodies as it devours every ounce of capacity. Chief Marketing Officers are struggling with guiding their teams on how to keep up.

Marketing 312

Marketing Case Study Webinar Metrics Harvest 312

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Before engaging potential clients, a marketing agency needs to first identify its target market and generate leads.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Pointclear

JUNE 5, 2017

I recently chatted with Jonathan Farrington of Top Sales world about the transition from finger pointing to collaboration between sales and marketing. You can listen to the webinar here. A almost equally low number of sales reps meeting quota (less than 60%). Marketing ROI is measured and credited.

Account 124

Account Sales Qualified Lead Top of Funnel PointClear 124

Allego

DECEMBER 29, 2020

When the business world shifted from in-person to virtual this year, B2B sales changed too. What we discovered was a new focus on the importance of sales and marketing alignment. Making sure sales and marketing are working toward the same goals and supporting company objectives is essential in the best of times.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

Pipeliner

MAY 19, 2021

If you’re running an eCommerce business in 2021, you need to have a content marketing strategy. Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. Create informative content your sales team can give to customers.

Case Study 98

Case Study Marketing Insurance Insurance 98

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Using an Email Autoresponder to Improve Sales. Day 2 – Case Study.

Case Study 237

Case Study Discount Webinar Metrics How To 237

Hubspot Sales

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. Either way you’ll want to focus on improving your conversion rate to maximize sales. To set the scene, let’s clear up why you should use webinars in the first place.

Webinar Metrics 76

Webinar Metrics Course Top of Funnel Funnel 76

PandaDoc

AUGUST 3, 2020

Webinars bring people together. Unlike seminars that can be reached only locally, webinars offer a global reach. This creates fantastic opportunities for participants and the webinar hosts. However, nowadays, webinars are not always about sheer knowledge sharing. Webinars do hold great marketing potential.

Webinar Metrics 105

Webinar Metrics B2B Lead Rank Lead Scoring 105

Sales and Marketing Management

JULY 14, 2017

Yet, according to a recent study, “The Business Impact of Online Communities” conducted by Leader Networks, marketers are at the helm of the majority of corporate online communities today. Sharing those issues with the product marketing and development teams is a great way to uplevel your relationship with them. Seth Godin.

Marketing 192

Marketing Campaigns Channels Case Study 192

Nutshell

MAY 4, 2020

The result is a new sales landscape that is objectively more difficult than before. In order for B2B companies to adapt, survive, and succeed in it, marketing and sales teams must take a page out of the zen playbook: To support themselves, they should first strengthen the team seated across them at the table. GET THE GUIDE.

Lead Generation 119

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 119

SBI Growth

JANUARY 17, 2013

Sales teams know that social selling on LinkedIn will help make their number. The Marketing team can help support sales rep social sellers by growing their own networks. This gets your sales reps more connected to potential prospects. In a time strapped environment, what are the “Must do’s” for Marketing teams?

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That’s where your streamlined, four-stage sales funnel comes in.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Pointclear

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via ClickZ.

B2B 190

B2B Buyer Trade Show PointClear 190

Pipeliner

APRIL 12, 2024

Andy is a master sales trainer and consultant with over thirty years of experience and has worked with over one hundred organizations. It explored how culture drives sales and business development. These companies must instill entrepreneurial behavior in their sales force. This mindset is vital for sales innovation and success.

Video 52

Video Revelation Case Study Pivotal 52

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science!

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Highspot

MARCH 9, 2021

Marketers were suddenly left asking, “How can I make my brand stand out?” ” Data from our latest research, the Marketing Challenges Survey , answers this question and more – let’s get started. What Challenges Do Content Marketers Face? What Challenges Does Demand Marketing Face?

Webinar Metrics 59

Webinar Metrics Strategy Top of Funnel Marketing 59

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

Mereo

JUNE 29, 2023

Content marketing is an important strategy but can be challenging to master. On top of this, content marketing is notorious for consuming valuable resources. In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. What resources does your organization offer to aid these pains?

Top of Funnel 36

Top of Funnel Revenue Case Study Marketing 36

BuzzBoard

FEBRUARY 28, 2024

The Importance of Content Marketing for Small Agencies Content marketing for small agencies is rapidly evolving, serving as a dominant strategy for achieving measurable results. Strategic content marketing strategies allow small marketing agencies to enhance their consumer reach, increase engagement, and boost conversions.

Top of Funnel 52

Top of Funnel Marketing Webinar Metrics Lead Rank 52

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

Zendesk Sell

JANUARY 10, 2019

When you make content for the bottom of your sales funnel, you need to focus on quality rather than quantity. With the right content in hand, your sales team can do just that. That’s where content marketing comes in. The sales team knows the problems that customers face and concerns that potential customers have.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Sales Hacker

JUNE 12, 2020

For many sales organizations, it’s been a challenging few months. As Scott Barker, Sales Hacker’s Head of Partnerships, put it in our recent webinar, “ Mastering the Transition to Digital Selling ”: There aren’t very many jobs where you’re put in an environment where you almost feel guilty for doing your job.

Lead Rank 77

Lead Rank Lead Scoring Leads Marketing Qualified Lead 77

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113