How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies
Nutshell
JUNE 5, 2020
We’re all cursed, and there’s a pile of research to prove it. With a creative touch, you can imbue the element of surprise (which Harvard researchers have candidly described as “ crack for your brain )” into your lead generation tactics. . When we guess right, we switch off. But, this “curse” can easily convert into an advantage.
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